Product Manager

Responsibilities will include, but are not limited to, the following:

Support the development and delivery of annual strategic and tactical plans for the Brand :

Identify market opportunities, industry trends and customer targets through competitive analysis, positioning, and marketing strategy assessments. Integrate information and data across functions and geographies, as well as external knowledge, to generate insights that drive the business forward.

Leverage and align the expertise of key cross-functional stakeholders (including Medical, Regulatory Affairs, Market Access, Stakeholder Relations) to deliver insights and solutions geared to patient and physician needs

Design, and execute marketing research needs to generate insights that can drive the strategic plan

Develop focused strategic and tactical plans for the brands, including monitoring goals, with specific understanding of the pharmacy and specialty care markets.

Communicate strategic and tactical plans to the US, Canadian senior management and the Specialty Sales Force.

Support the Brand:

Support the development of promotional materials, programs, and training initiatives and work with Legal, Medical, and Regulatory to have them reviewed and approved.

Proactively track critical elements of brand performance (financial and non-financial), and recommend course corrections early and as needed

Determine effective marketing communication channels to raise awareness and understanding of the benefits of Ipsen’s therapy for selected patient types and develop and deploy effective tactics to achieve Marketing Plan goals.

Partner with Finance to ensure optimal and timely use of allocated financial resources and fulfilment of cadence of brand tasks related to financial management

Partner with Supply Chain to manage inventory and production forecast process

Support forecasting and pricing teams on an Ad Hoc basis

Establish a regular cadence of cross-functional Brand Team meetings

Interact and manage Agency partners on a regular cadence to ensure smooth and timely implementation of critical tactics per the tactical plan

Be a Brand Ambassador:

Work closely with the Associate Director Stakeholder Relations on the Key External Expert plan of action

Invest in field time with reps to hear first-hand what the situation is with physicians and payors, and utilize insights to inform the brand plans.

Create a culture of breakthrough thinking and pragmatic experimentation across the organization.

Participate in above-country working groups to proactively share Canadian innovation

Working together with other functions, develop and implement a best-in-class Canadian commercial development plan for Ipsen’s product

Working with Medical Affairs, design high-value educational programming in response to identified interests and needs of physicians and patients

Knowledge & Experience (essential):

5 years’ experience in the biotechnology or pharmaceutical industry

2 years’ progressive marketing or related experience

2 years’ experience in sales, preferably specialty care

Demonstrated ability to build relationships, foster trust and gain respect to lead, motivate, collaborate, negotiate and influence the decision-making of internal and external stakeholders

Demonstrated understanding of how customers use information across all channels and ideally experience in leveraging multiple channels to achieve brand objectives.

Knowledge of pharmaceutical legal, regulatory, and medical processes required.

Proven leadership, strategic, and analytical abilities

Proven skills in strategic planning and product launches

Demonstrated project management skills and proven ability to manage multiple priorities in a fast-paced environment.

Demonstrated experience working with and managing agency partners

Strong team-building skills and a team-oriented approach.

Strong written and oral communication skills.

Strong presentation and facilitation skills.

Ability to develop consistent, well-supported, competitive strategies.

Demonstrated project management skills and proven ability to manage multiple priorities in a fast-paced environment.

Proven skills in strategic planning and product launches.

Acts with a high sense of urgency.

Adaptability and strong advocate of change.

Knowledge & Experience (preferred):

Specialty product marketing experience is an asset

Experience in the therapeutical area preferred

Education / Certifications (essential):

Bachelor’s degree is required

Education / Certifications (preferred):

Master’s degree, preferably in business (MBA) or health sciences is preferred

Language(s) (essential):

English

Language(s) (preferred):

French is an asset

We are committed to creating a workplace where everyone feels heard, valued, and supported; where we embrace “The Real Us”. The value we place on different perspectives and experiences drives our commitment to inclusion and equal opportunities. When we include diverse ways of thinking, we make more thoughtful decisions and discover more innovative solutions. Together we strive to better understand the communities we serve. This means we also want to help you perform at your best when applying for a role with us. If you require any adjustments or support during the application process, please let the recruitment team know. This information will be handled with care and will not affect the outcome of your application.