Search Engine Optimization (SEO) Specialist

SEO Specialist

Reports to: Director of Marketing

FLSA Status: Exempt

Department: Marketing

Location: Tempe, AZ

Pay Range: $50,000 - $55,000

Position Summary:

This role is responsible for the overall management, optimization, and performance of all Google Business Profile and Apple Business Connect listings across multiple retail locations. The position oversees local search visibility, listing accuracy, review reputation, rankings, and customer engagement across local platforms while ensuring consistency across all business listings and citations. This role also supports broader organic SEO efforts through localized website optimization, keyword monitoring, schema implementation, and coordination of local landing page content to improve organic search visibility. The ideal candidate is highly organized, analytical, detail-oriented, and experienced in managing multi-location local search ecosystems within a fast-paced environment. Knowledge in the Cannabis industry and Advertising rules and regulations is a PLUS!

Responsibilities:

Manage and maintain all Google Business Profile and Apple Business Connect listings across multiple locations and directories

Update listing information including business hours, holiday hours, categories, attributes, services, descriptions, and photos

Ensure NAP (Name, Address, Phone Number) consistency across all listings, citations, and platforms

Monitor and optimize local search rankings, visibility, and customer engagement metrics

Oversee review monitoring and response workflows across Google Business Profile and Apple Business Connect

Identify and escalate fake, duplicate, policy-violating reviews, and listing issues

Support local SEO initiatives including schema markup, localized landing pages, and keyword tracking

Utilize platforms including Marqii, Ahrefs, GA4, Google Search Console, and Google Sheets for reporting and optimization

Produce weekly, monthly, and quarterly reports on rankings, traffic, impressions, conversions, and revenue attribution

Analyze performance trends and identify underperforming locations for optimization opportunities

Coordinate listing setup and optimization for new store openings and closures

Monitor listing health, suspensions, duplicates, and platform compliance issues

Collaborate with leadership and marketing stakeholders to provide reporting insights and local SEO recommendations

Maintain listing accuracy and compliance within a highly regulated industry

Assist with ongoing website and local content optimization efforts to support organic search growth

Supervisory Responsibilities:

None

Qualifications:

Excellent verbal and written communication skills with a proven ability to write in a journalistic style that is customary for external publications.

Excellent interpersonal and collaboration skills.

Excellent organizational skills and attention to detail.

Excellent time management skills with a proven ability to meet deadlines.

Proficient with Microsoft Office Suite or related software.

Excellent organizational, problem-solving, and communication skills.

Must be at least 21 years of age and able to obtain/maintain a New Jersey cannabis license.

Education and Certifications:

An associate's degree in Public Relations, Communications, Journalism, Marketing, or a related field is required.

Physical Requirements:

Ability to stand, walk, bend, and lift to 50 pounds for extended periods.

Exposure to varying temperatures, humidity levels, and bright grow lighting.

Work Environment:

Indoor cultivation facility with controlled environmental conditions.

Fast-paced production environment with exposure to cannabis plant material, strong odors, and agricultural chemicals (with PPE).

Travel Requirements:

None

Other Duties Disclaimer: This job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities required of the employee. Duties, responsibilities, and activities may change at any time with or without notice.

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