Exec/Sr. Director, Gastroenterology HCO Strategy and Marketing

At Lilly, the work is demanding because patients are waiting. We unite caring with discovery to help make life better for people around the world, knowing that every decision, every detail, and every day matters. Headquartered in Indianapolis, Indiana, our over 50,000 employees around the globe take on complex challenges to discover and deliver life-changing medicines, strengthen how health is understood and managed, and support the communities we serve. This is hard, urgent, selfless work—but it’s work worth doing. If you’re driven by purpose and ready to bring your best to work that truly matters for patients, we invite you to join us.

Position Purpose:

Lilly Value and Access is a purpose driven organization dedicated to making life better for people around the world. Health Care Organizations (HCO’s) continue to grow in scale and scope of patient care. We are continuing to build our Lilly USA HCO marketing capability, and this customer continues to be important for our Lilly Immunology and Gastroenterology (GI) portfolio, including Omvoh across UC and CD.

At Lilly we strive to get medicines to those who need them faster and have a bold goal of reaching 150 million patients by 2030 with best-in-any-class experiences. This will only be done by embracing challenges as opportunities to innovate, shaping a better health care system, trailblazing a new way to engage customers in the field and by speeding the development and adoption of industry-leading commercial and medical affairs capabilities to improve patient outcomes. Lilly's ongoing research and commercial efforts in Gastroenterology, including inflammatory bowel disease (IBD) indications such as ulcerative colitis (UC) and Crohn's disease (CD), present some of the most exciting opportunities in the history of the company.

Primary Responsibilities:

The Gastroenterology HCO Strategy and Marketing Sr. Director will lead the US HCO strategy, marketing plan, and continual launch execution for Omvoh and other future Lilly GI offerings across IBD indications (UC and CD). This will include defining the marketing objectives, understanding the key players that drive HCO decisions (insights and jobs to be done), solutions development, channel mix, implementing strategy with HCO AMs, and measurement. The Senior Director will closely partner with the broad US Immunology and GI team (HCP Marketing, Consumer, OTGS, Corporate Affairs, VEO, Payer, Medical Affairs) as well as Lilly USA HCO COE.

This role will report directly to the Associate Vice President of Immunology Market Access. The complex, rapidly changing healthcare environment requires the Gastroenterology HCO Strategy and Marketing Sr. Director to be an adaptable, agile leader and learner who delivers for this important customer. This individual needs to have foundational marketing competencies, must be able to effectively engage internal and external stakeholders, lead with and without authority, communicate clearly, and work seamlessly with Immunology, LVA, and CSA teams and leadership.

HCO Brand Strategy:

Develop and evolve Omvoh HCO market understanding in partnership with HCP market research and LVA market research

Create clear HCO Strategy to deliver upon with HCO customers that strategically ladders up to brand strategic intent

Lead National Account Strategy — partner with Brand, LV&A, and HCO Leadership to build a differentiated value story and solutions for National and Regional GI accounts

Partner with the US Payer team to ensure functionality of affordability solutions

Explore and assess Omnichannel opportunity with LVA HCO COE

HCO Marketing Execution:

Develop a robust HCO engagement strategy that incorporates multi-channel content and resources as well as customer facing activities involving HCO decision makers (Population Health, Service Line leaders, Gastroenterology stakeholders, Specialty Pharmacy, Medically Integrated Pharmacy)

Ensure all brand tactics are insight and data driven. Deliver against specific brand objectives aligned with Omvoh and overall Gastroenterology commercial strategy

Foster and manage productive external creative agency and internal cross functional partner relationships

Oversee field facing meeting content (CSA National meeting cycles, BU meeting cycles). Deliver during Train the Trainer sessions and champ roll outs

Build robust brand and HCO AM measurement plan. Work with HCO Leadership, BI&A & GOSO incentive team to shape Immunology / GI HCO AM incentives

Define the HCO as a channel. Work with Immunology / GI Consumer and OTGS team to define HCO to patient solutions

Own year on year refreshed HCO targeting in partnership with LVA operations, GOSO, and BI&A

Oversee the promotional resource/tactic development, review and approval pathways for relevant promotional and educational content

Build long range plan for future FDAMA potential claims and tactics

Build business plan needs, advocate for necessary resourcing

Drive initiatives to reduce Time to First Infusion (TTFI) — facilitate cross-functional sessions to map the end-to-end patient journey across Medical and Pharmacy stakeholders and execute solutions within GI accounts

Lead GI Portfolio Launch Readiness — own HCO/OMG system readiness across IBD indications and new Lilly GI offerings

Lead Specialty Pharmacy and Medically Integrated Pharmacy (MIP) Strategy — optimize Specialty Pharmacy and MIP systems to support GI and IBD account pull-through

Establish Ambulatory Infusion Center (AIC) Referral Pathways — build protocol-based treatment strategies for National GI Accounts to accelerate Omvoh utilization across UC and CD

Operations and Integration:

Manage OPEX and key budget tradeoff/allocation decisions, including quarterly signals and monthly budget management for HCO responsibilities, in partnership with US Finance and Immunology Strategy leader

Partner closely with Immunology / GI National and Regional Account Directors to ensure seamless brand + field partnership and execution

Contribute to internal cross-functional planning processes, such as Strategic Plan, Customer Plan, Business Plan, Launch Readiness/Progress Reviews, resourcing buy-up requests, and senior leadership reviews

Integrate patient affordability solutions into broader strategy (copay program, EHR integration plans)

Collaborate with Medical Affairs and Health Outcomes to ensure strategic alignment with Medical Education plan, Outcome/RWE plans, and activities

Accountable for understanding, implementing, and adhering to company policies, processes, and external obligations, as applicable. Ensure team operates in compliance with the Red Book, Customer Information Quality (CIQ) procedures and tools, and all compliance procedures

People Leadership:

Play an active role in growing an inclusive, diverse, healthy, and productive team culture consistent with Team Lilly values

Develop, inspire, engage and retain top talent

Mentor and help develop teammates across LVA, Neuroscience, and Central Capabilities

Manage the performance and development of direct reports, holding a hire bar of accountability

Build and lead the GI HCO Marketing Team — clarify workflows, KPIs, and team development for the restructured GI HCO organization

Serve on the Omvoh Brand Lead Team and the US Immunology Market Access Lead Team

Position Requirements:

Bachelor’s degree

3+ years of Market Access, US Marketing, Global Marketing, Market Research, and/or commercial strategy experience

Qualified applicants must be authorized to work in the United States on a full-time basis. Lilly will not provide support for or sponsor work authorization or visas for this role, including but not limited to F-1 CPT, F-1 OPT, F-1 STEM OPT, J-1, H-1B, TN, O-1, E-3, H-1B1, or L-1

Additional Preferences:

Prior experience in Gastroenterology, IBD, or Immunology

People leadership experience

US Agile experience

Resilience and ability to manage through uncertainty, white space, and consistently changing environment

Influence with and without authority (one on one and group setting)

Excellent verbal and written communication, presentation and leadership skills with proven ability to drive decision making and resolve conflicts with internal and external stakeholders

Experience translating key customer insights into key product requirements

Knowledge of external environmental trends and healthcare players

Ability to apply all Compliance Policies and Procedures (CPP) and Good Promotional Practices (GPP) in unstructured and fluid situations

Understanding of laws and regulations covering providers and payers

Other: 10-20% travel depending on business needs

Lilly is dedicated to helping individuals with disabilities to actively engage in the workforce, ensuring equal opportunities when vying for positions. If you require accommodation to submit a resume for a position at Lilly, please complete the accommodation request form (https://careers.lilly.com/us/en/workplace-accommodation) for further assistance. Please note this is for individuals to request an accommodation as part of the application process and any other correspondence will not receive a response.

Our employee resource groups (ERGs) offer strong support networks for their members and are open to all employees. Our current groups include: Africa, Middle East, Central Asia (AMECA), Black Employees at Lilly (BE@Lilly), Chinese Culture Network (CCN), EnAble, Evolve, Lilly Indian Network (LIN), Organization of Latinx at Lilly (OLA), Pride (LGBTQ+ Allies), Veterans Leadership Network (VLN) and Women’s Initiative for Leading at Lilly (WILL).

Actual compensation will depend on a candidate’s education, experience, skills, and geographic location. The anticipated wage for this position is

$169,500 - $248,600

Full-time equivalent employees also will be eligible for a company bonus (depending, in part, on company and individual performance). In addition, Lilly offers a comprehensive benefit program to eligible employees, including eligibility to participate in a company-sponsored 401(k); pension; vacation benefits; eligibility for medical, dental, vision and prescription drug benefits; flexible benefits (e.g., healthcare and/or dependent day care flexible spending accounts); life insurance and death benefits; certain time off and leave of absence benefits; and well-being benefits (e.g., employee assistance program, fitness benefits, and employee clubs and activities).Lilly reserves the right to amend, modify, or terminate its compensation and benefit programs in its sole discretion and Lilly’s compensation practices and guidelines will apply regarding the details of any promotion or transfer of Lilly employees.

#WeAreLilly