Marketing Lead
About the role
Job Description
Marketing Lead
Contract type: Fixed Term
Location: Edinburgh
Working style: Hybrid 50% home/office based
Closing date: 20th July 2026
We have an exciting opportunity for a Marketing Lead to join Royal London on a 12-month fixed term contract. Sitting within our Brand & Marketing function, this role will play a key part in shaping and delivering digital-first customer engagement journeys that deepen relationships, support positive customer outcomes and bring our brand experience to life.
About the role
Lead the development and delivery of marketing strategies and plans across the onboarding experience.
Work within cross-functional Digital Onboarding squad to scope, map and deliver engaging customer experiences across digital, CRM, content, print and wider channels.
Act as the key Brand & Marketing contact, coordinating requirements and delivery across teams.
Use data, insight and performance reporting to optimise marketing activity, customer outcomes and channel effectiveness.
Champion brand governance, Consumer Duty and regulatory requirements throughout planning, delivery and ongoing optimisation.
Lead content planning, journey design and CRM requirements, helping to build scalable and automated engagement capability.
Partner with the CRM optimisation Lead to drive best practice
About you
Broad marketing experience, ideally gained within life, pensions or financial services.
Strong understanding of CRM, marketing automation, data-led engagement and journey design methodology.
Experience delivering journey-led communications and marketing plans through agile ways of working.
Confident using insight, performance data and reporting to make recommendations and improve outcomes.
Excellent stakeholder management skills, with the ability to collaborate across specialist teams and influence delivery.
A strong customer focus, commercial judgement and commitment to delivering inclusive, brand-aligned communications.
About Royal London
We’re the UK’s largest mutual life, pensions and investment company, offering protection, long-term savings and asset management products and services.
Our People Promise to our colleagues is that we will all work somewhere inclusive, responsible, enjoyable and fulfilling. This is underpinned by our Spirit of Royal London values; Empowered, Trustworthy, Collaborate, Achieve.
We've always been proud to reward employees by offering great workplace benefits such as 28 days annual leave in addition to bank holidays, an up to 14% employer matching pension scheme and private medical insurance.
Inclusion, diversity and belonging
We’re an inclusive employer. We celebrate and value different backgrounds and cultures across Royal London. Our diverse people and perspectives give us a range of skills which are recognised and respected – whatever their background.
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