Account Director (MRI-Simmons Brand Sales Team)

Company Description

R26_0014171

Must be physically located in US at time of application to be considered for this role.

Remote, preferred location is US-Northeast.

Who We Are:

MRI‑Simmons, a joint venture majority owned by NIQ, is the leading provider of insights on the American consumer. A leader in consumer insights for over 60 years, MRI‑Simmons possesses one of the few data sets widely used across the media ecosystem for consumer profiling, media planning, audience research, and insight‑driven audience development. Powered by address‑based probabilistic sampling, MRI‑Simmons measures real people, chosen at random, to represent the U.S. population in all its diversity - resulting in the most accurate view of the American consumer.

What We Do:

We empower marketers, advertising agencies and media companies to turn deep consumer understanding into smarter strategies, targetable segmentation, and more effective advertising campaigns across all media channels: linear TV, Connected TV, Digital, and Social. We enrich customer first-party data to enable more comprehensive consumer profiling and activation.

Job Description

About this job:

As the Account Director for MRI-Simmons, you'll be tasked with growing partnerships directly with brands. Our partners on the brand team represent the nation’s largest blue-chip brands.

We’re looking for someone with digital and data sales experience. The ideal candidate will be determined, self-motivated, and willing to go the extra mile while hunting for new business. We are looking for an out-of-the box thinker who can capitalize on new opportunities and thrive in a strong team-based environment. The successful candidate will be rewarded with a tremendous opportunity to raise their industry profile with an established industry leader.

Responsibilities:

Responsible for prospecting, networking, and developing new business opportunities in designated markets.

Consult with clients and uncover how they currently use consumer insights and where the MRI-Simmons offerings might fill voids.

Through a consultative approach, generate revenue and achieve annual goals by selling and upselling syndicated and custom solutions, data enrichment, custom and syndicated audiences.

Communicate effectively with clients both written and orally and provide excellent customer support.

Negotiate annual or multi-year contracts and ensure maximum renewal rate.

Develop insightful presentations and educate clients on current MRI-Simmons capabilities and resources.

Develop and execute strategic sales plans for assigned territories and/or vertical industries. Regularly check in on progress on the plan with the VP of Brand Sales.

Travel up to 35% may be required.

Qualifications

Minimum 5 years of selling insights (syndicated or custom) and/or addressable audiences to brands.

Must have outstanding organizational and communication skills with attention to detail.

Excel at presenting and telling a story with data.

Thorough understanding of the digital media ecosystem- audience data, measurement solutions, platforms, ad tech, and agencies.

Strong PowerPoint and Excel skills.

Strong MS Dynamics or similar CRM system skills.

BA with a concentration in Communications, Marketing or Media a plus.

Additional Information

This role has a market-competitive salary with an anticipated base compensation of the following range: $78,500 - $150,000. Actual salaries will vary depending on a candidate’s experience, qualifications, skills, and location. This role is eligible for a sales-based incentive or performance-based bonus. Other benefits include flexible working environment, comprehensive health insurance, industry-leading parental leave, life insurance, education support and more.

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Our Benefits

Flexible working environment

Volunteer time off

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Employee-Assistance-Program (EAP)

NIQ may utilize artificial intelligence (AI) tools at various stages of the recruitment process, including résumé screening, candidate assessments, interview scheduling, job matching, communication support, and certain administrative tasks that help streamline workflows. These tools are intended to improve efficiency and support fair and consistent evaluation based on job-related criteria. All use of AI is governed by NIQ’s principles of fairness, transparency, human oversight, and inclusion. Final hiring decisions are made exclusively by humans. NIQ regularly reviews its AI tools to help mitigate bias and ensure compliance with applicable laws and regulations. If you have questions, require accommodations, or wish to request human review were permitted by law, please contact your local HR representative. For more information, please visit NIQ’s AI Safety Policies and Guiding Principles: https://nielseniq.com/global/en/info/niqs-ai-safety-policies/

About NIQ

NIQ is the world’s leading consumer intelligence company, delivering the most complete understanding of consumer buying behavior and revealing new pathways to growth. In 2023, NIQ combined with GfK, bringing together the two industry leaders with unparalleled global reach. With a holistic retail read and the most comprehensive consumer insights - delivered with advanced analytics through state-of-the-art platforms - NIQ delivers the Full View™. NIQ is an Advent International portfolio company with operations in 100+ markets, covering more than 90% of the world’s population.

For more information, visit NIQ.com

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Our commitment to Diversity, Equity, and Inclusion

At NIQ, we are steadfast in our commitment to fostering an inclusive workplace that mirrors the rich diversity of the communities and markets we serve. We believe that embracing a wide range of perspectives drives innovation and excellence. All employment decisions at NIQ are made without regard to race, color, religion, sex (including pregnancy, sexual orientation, or gender identity), national origin, age, disability, genetic information, marital status, veteran status, or any other characteristic protected by applicable laws. We invite individuals who share our dedication to inclusivity and equity to join us in making a meaningful impact. To learn more about our ongoing efforts in diversity and inclusion, please visit the https://nielseniq.com/global/en/news-center/diversity-inclusion