Performance Marketing Specialist

About TAD Global

TAD Global is a fast-growing branding and digital marketing agency helping businesses achieve measurable growth through Performance Marketing, Branding, Lead Generation, and Digital Transformation. We work with clients across Real Estate, Healthcare, Retail, Hospitality, Education, and other industries in India and international markets.

We are looking for a Performance Marketing & Lead Generation Specialist who can independently manage paid advertising campaigns, optimize performance, and generate high-quality leads across multiple platforms.

Key Responsibilities

Plan, launch, manage, and optimize Meta Ads campaigns (Lead Generation, Sales, Conversions, Traffic, Engagement, and Awareness).

Create and manage Google Ads campaigns including Search, Performance Max, Display, YouTube, Demand Gen, Shopping, and Remarketing.

Plan and optimize LinkedIn Ads campaigns for B2B lead generation and brand awareness.

Manage NRI-focused lead generation campaigns.

Build and optimize landing pages and lead generation funnels.

Implement and troubleshoot Meta Pixel, Google Tag Manager (GTM), GA4, Conversion API (CAPI), Enhanced Conversions, Offline Conversion Tracking, and Server-Side Tracking.

Configure accurate conversion tracking, attribution, and event measurement.

Build custom audiences, lookalike audiences, remarketing campaigns, and audience segmentation strategies.

Continuously improve campaign performance based on CPL, CPA, ROAS, and lead quality.

Collaborate with creative, content, and development teams to improve campaign results.

Prepare weekly and monthly performance reports with actionable insights.

Stay updated with platform changes, AI tools, automation, and industry best practices.

Required Skills

3 - 4 years of hands-on experience in Performance Marketing.

Strong expertise in Meta Ads Manager and Google Ads.

Experience with LinkedIn Ads.

Experience managing campaigns for India and international markets.

Strong understanding of lead generation strategies and sales funnels.

Hands-on experience with GTM, GA4, Meta Pixel, CAPI, Server-Side Tracking, Enhanced Conversions, and Offline Conversion Tracking.

Experience with CRM integrations such as LeadSquared, HubSpot, Salesforce, or Zoho CRM.

Good knowledge of UTM tracking, attribution models, Looker Studio, and campaign reporting.

Experience in landing page optimization (CRO).

Strong analytical, communication, and problem-solving skills.

Ability to independently manage multiple client accounts.

Preferred

Experience in Real Estate performance marketing.

Experience running NRI and international lead generation campaigns.

Google Ads and Meta Certifications are a plus.

Pay: ₹40,000.00 - ₹45,000.00 per month

Work Location: In person