Marketing Campaign Manager

Role Description

You will play a key role in accelerating growth for Allianz Pet, owning and delivering partner marketing campaigns that drive pet insurance lead generation and sales for Petplan. You’ll work at the heart of our partnerships business, shaping data-led marketing strategies across multiple channels.

Location: This role is based in our Birmingham office, please note that this is a hybrid working role.

In this part-time role, you will work 21 hours a week, ideally over 5 days, with a view of hours increasing over time.

Salary Information

Circa £25.400 per year (based on 21 hours per week). Pay is based on experience, skills, and location and is part of our total reward package.

About You

Define and own marketing plans across a portfolio of partnerships to drive lead generation and growth

Monitor and optimise partner marketing performance in line with commercial objectives

Advise partners on channel strategy, campaign planning, forecasting and performance measurement

Manage delivery of marketing activity within agreed budgets and KPI frameworks

Design and optimise digital customer journeys to improve conversion and engagement

Build strong relationships with partner marketing teams, acting as their key marketing contact

Work closely with account managers to align marketing plans with partner strategies and operations

Create sales enablement materials, including training content and pitch documentation

Develop innovative marketing solutions to overcome sales and process challenges

Ensure all marketing assets meet internal governance and Financial Conduct Authority requirements

Provide product and market expertise and manage technical approvals with partners

Champion customer insight, leading research and sharing actionable insights with stakeholders

Collaborate with agencies and partners to deliver high-quality, creative campaigns

Present campaign performance and insights to stakeholders, supporting data-driven decisions

Identify and implement new growth opportunities at pace in collaboration with internal teams

Essential Skills

Strong experience in marketing, ideally within D2C or B2B2C environments

Proven ability to create and deliver multi-channel communication plans

Experience using customer insight and data to shape marketing strategies

Strong understanding of performance measurement and campaign optimisation

Excellent written and verbal communication skills with strong attention to detail

Ability to present, influence and engage stakeholders at all levels

Experience working with external partners, agencies or suppliers

Good understanding of regulatory and risk requirements within marketing

Strong organisational skills with the ability to manage multiple priorities

Collaborative mindset with the ability to work cross-functionally

Desirable Skills

Experience within the insurance or financial services sector

Experience managing partnership or affiliate marketing channels

Strong creative judgement and copywriting capability

Experience developing and testing customer journeys and campaigns

Responsible Artificial Intelligence usage

What We Will Offer You

Recognised and rewarded for a job well done, we have a range of flexible benefits for you to choose from- so you can pick a package that’s perfect for you. We also offer flexible working options, global career opportunities across the wider Allianz Group, and fantastic career development and training. That’s on top of enjoying all the benefits you’d expect from the world’s number one insurance brand, including:

Flexible buy/sell holiday options • Hybrid working • Annual performance related bonus • Contributory pension scheme • Development days • A discount up to 50% on a range of insurance products including car, home and pet • Retail discounts • Volunteering days

Our Ways of Working

Do you need flexibility with the hours you work? Let us know as part of your application and if it’s right for our customers, our business and for you, then we’ll do everything we can to make it happen. Here at Allianz, we are signatories of the ABIs flexible working charter. We believe in supporting hybrid work patterns, which balance the needs of our customers, with your personal circumstances and our business requirements. Our aim with this is to help innovation, creativity, and you to thrive - Your work life balance is important to us.

Integrity, Fairness, Inclusion Trust

We embrace neurodiversity and welcome applications from neurodivergent and disabled candidates, offering tailored adjustments to ensure your success.

We encourage our employees to advocate for their needs, whether it’s assistive technology, ergonomic equipment, mentoring, coaching, or flexible work arrangements.

Accessible Application for All

As part of the Disability Confident Scheme, we support candidates with disabilities or long-term health conditions through the Offer an Interview Scheme, for those meeting the essential skills for the role.

Contact our Resourcing team to opt into this scheme or for assistance with your application, including larger text, hard copies, or spoken applications.

Hr-recruitment@allianz.co.uk

For any inquiries or to submit your application, please contact: Aoife Magee

Closing date: 20/07/2026

We reserve the right to close the advert early if we reach enough applications.

Join us - Let’s Care for Tomorrow.

#LI-Hybrid