Head - Digital Marketing

Job Title: Head – Digital Growth & Performance Marketing

Location: Hyderabad, India Job Type: Full-time (Onsite) Experience Required: 8–12 Years Industry Preference: FinTech / Gold & Jewellery / Financial Services / Retail / D2C Salary: Competitive, based on current CTC with an attractive hike

About the Role

We are seeking a dynamic and results-driven Head – Digital Growth & Performance Marketing to lead our digital marketing function and accelerate business growth. The ideal candidate will be responsible for developing and executing data-driven digital marketing strategies that drive customer acquisition, lead generation, website traffic, revenue growth, and brand visibility. This leadership role requires strong expertise in performance marketing, SEO, analytics, and team management.

Key ResponsibilitiesDigital Growth & Strategy

Develop and execute end-to-end digital growth and performance marketing strategies aligned with business objectives.

Drive customer acquisition, lead generation, website traffic, and revenue growth through digital channels.

Identify new growth opportunities and optimize digital marketing initiatives for maximum ROI.

Performance Marketing

Plan, execute, and optimize paid campaigns across Google Ads, Meta Ads, LinkedIn Ads, and YouTube Ads.

Monitor and improve campaign performance by optimizing ROAS, CPL, CPA, CTR, and conversion rates.

Manage digital marketing budgets efficiently to maximize business outcomes.

SEO, Content & Social Media

Lead SEO, AEO (Answer Engine Optimization), social media marketing, and content marketing strategies.

Improve organic search rankings, website visibility, and AI-driven search optimization.

Collaborate with creative teams to develop engaging, high-performing digital content.

Analytics & Optimization

Utilize Google Analytics (GA4), Google Tag Manager (GTM), and Google Search Console to monitor website and campaign performance.

Analyze marketing data and generate actionable insights to improve campaign effectiveness.

Implement Conversion Rate Optimization (CRO) strategies to enhance user experience and conversions.

Leadership & Collaboration

Lead, mentor, and develop a high-performing digital marketing team.

Collaborate with branding, product, sales, technology, and business teams to achieve marketing objectives.

Manage stakeholder expectations and ensure timely execution of strategic initiatives.

Brand & Reputation Management

Strengthen online brand presence and reputation across digital platforms.

Drive AI-driven search optimization and ensure consistent brand messaging across all channels.

Required Skills & Qualifications

8–12 years of experience in Digital Marketing, Growth Marketing, or Performance Marketing.

Strong expertise in SEO, AEO, Performance Marketing, and Social Media Marketing.

Hands-on experience with Google Ads, Meta Ads, LinkedIn Ads, and YouTube Ads.

Strong knowledge of Google Analytics (GA4), Google Tag Manager (GTM), and Google Search Console.

Experience with Conversion Rate Optimization (CRO), CRM, and Marketing Automation platforms.

Excellent leadership, analytical, communication, and stakeholder management skills.

Preferred Qualifications

Experience in FinTech, Gold & Jewellery, Retail, D2C, or Financial Services industries.

MBA or equivalent qualification preferred.

Digital Marketing certifications (Google, Meta, HubSpot, etc.) are an added advantage.

What We Offer

Opportunity to lead digital growth for a fast-growing organization.

Ownership of high-impact marketing initiatives with strategic decision-making responsibilities.

Collaborative, innovation-driven work environment.

Competitive salary, attractive incentives, and excellent career growth opportunities.

How to Apply

Interested candidates can share their updated resume at recruit3@goldsikka.com. Please mention "Head – Digital Growth & Performance Marketing – Hyderabad" in the subject line of your email.

Pay: ₹40,000.00 - ₹45,000.00 per month

Work Location: In person