Senior Paid Media Executive

About us

We’re not like other digital marketing companies.

We are a consulting-led agency. What does that mean? It means our sole focus is driving profitable growth for our client’s business.

It means we are platform and channel-agnostic. We look at where clients want to go and tell them the best way to get there, even if that means taking a road less travelled.

We work with some of the world’s best-known companies, including innovative scale-ups, large global brands and private equity firms, to deliver visionary yet pragmatic solutions to their unique challenges.

We (and our clients!) consider us experts in: media buying & advertising, creative, SEO, social media management, content, web analytics & attribution, website development, conversion rate optimization and UX/ UI consulting. We use our expertise and skills to help our clients drive fast profitable growth for their business.

We service clients in Australia and the US with most of us based in our Sydney office and some key team members working remotely around the world. We are currently operating on a hybrid model with Tuesdays and Thursdays in the office.

Our company culture is one of innovation, diversity and excellence. Most importantly, we genuinely care about each other, which makes working at Orange Line that much better!

About the role

Reporting to the Paid Media Manager, the Senior Paid Media Executive will help look after our high-growth client portfolio.

You will specifically be involved in delivering cutting-edge strategies across a spectrum of paid channels such as Search, Social, Programmatic, Lead Generation & Mobile, with a focus on optimising results. Reporting will also be a big part of the role, so numbers shouldn’t faze you.

This is the perfect opportunity if you’re looking to gain hands-on experience in digital marketing whilst working with prestigious clients, and essentially broaden your skillset and learn the execution of new channels.

You will be responsible for

Management of digital campaigns including setup, reporting & optimisation

Support managers at client weekly meetings and present key learnings and action items

Management of existing accounts & campaigns, with best practice application, budget management, reconciliation and testing

Delivery of campaign reporting with the support of our reporting specialists

Provide insight, analysis and guidance to client and team on campaign optimisation and opportunities

Use of 3rd party tools including Bid Management platforms and Ad Servers

Create media plans and provide spend forecasts

Liaise with 3rd party providers to resolve any issues as they arise

Proactively contribute to team meetings & knowledge sharing

About you

3+ years’ experience in Paid Search or Paid Social is crucial

Experience across other paid channels is desired but not essential

Reporting / analytical - comfortable with numbers and data

Strong skill set across Microsoft Excel

Experience working on performance-focused clients is desired but not essential

Confidence & proven results in implementing optimisations to drive the desired outcome

Clear communicator and innovative thinker

Commitment to staying ahead of industry trends & an eagerness to learn

Logical and analytical approach to problem-solving

Effective and efficient working style

Take pride in your work and care about the people around you because we are a family-oriented agency

What's in it for you

Awesome office located 15 minutes walk to/from Central Station

Orange Line is a company that believes in work/life harmony and flexibility

Permanent hybrid model with Mon/Wed/Fri working from home and Tue/Thu in the office

You will receive excellent avenues for learning & development. We set clear goals and milestones: so when we grow, you grow.

You will work with a mix of brands and industries here in Australia and internationally

Work alongside subject-matter experts who've been working at that level for years, giving you breadth of knowledge and experience

Monthly organised social events, like brewery tours, boat parties, cheese making - and maybe you can suggest the next one!

We are super inclusive and are open to everyone and everything. Have a say in the team, the culture, and the agency as a whole

Pay: $85,000.00 per year

Work Location: In person