Healthcare Marketing & Business Development Representative (Commission-Based)

About Synergy Home Care

Synergy Home Care is a growing home care agency dedicated to providing high-quality, compassionate care to Medicaid, Medicare, and Private Pay clients. We are seeking an experienced, results-driven Healthcare Marketer to our referral network and increase client census through established professional relationships.

Position Summary

The Healthcare Marketing & Business Development Representative will be responsible for generating referrals and securing new clients through existing and new relationships with case managers, social workers, discharge planners, physicians, assisted living facilities, and private pay clients. This role is commission-based and ideal for a motivated professional with proven access to referral sources and a strong understanding of the home care landscape.

Key Responsibilities

Develop and maintain referral relationships with:

Medicaid case managers

Medicare case managers and discharge planners

Hospitals, rehab facilities, and skilled nursing facilities

Social workers and community agencies

Private pay clients and family decision-makers

Actively market Synergy Home Care services to professional and community partners

Generate qualified referrals and convert leads into active clients

Educate referral sources on Synergy’s services, programs, and care model

Attend networking events, community meetings, and healthcare functions

Track referral activity and report outcomes to agency leadership

Collaborate with intake and administrative teams to ensure smooth onboarding of new clients

Required Qualifications

Minimum 2–3 years of healthcare marketing or business development experience

Established relationships with case managers, social workers, or discharge planners

Demonstrated ability to bring in Medicaid, Medicare, and/or Private Pay clients

Strong understanding of home care services and referral processes

Excellent communication, negotiation, and relationship-building skills

Self-motivated, organized, and results-oriented

Ability to work independently with minimal supervision

Preferred Qualifications

Existing book of referral sources (highly preferred)

Experience marketing home care, home health, hospice, or related healthcare services

Familiarity with Illinois Medicaid waiver programs and Medicare processes

Access to private payv client networks, elder care attorneys, or senior living communities

Compensation

Commission-based pay per converted client

Uncapped earning potential Flexible schedule

Opportunity to grow into a leadership or Director of Marketing role based on performance

Why Join Synergy Home Care

Competitive commission structure

Supportive administrative and intake team

High demand for services

Opportunity to build long-term income through strong referral relationships

Be part of a mission-driven organization making a real impact