Senior Performance Marketing Manager (all genders)

Your role

Day-to-day campaign management across Google Ads and paid social – keeping performance sharp and accounts well-structured

Google Ads as your deepest channel – Search, PMax, Demand Gen, and YouTube across active client accounts

Paid social execution across Meta as the primary platform, with competence across LinkedIn, TikTok, Snapchat, and Pinterest

Full-funnel awareness – understanding how channels connect, where audiences move, and how each platform contributes to the overall picture

Tracking and measurement oversight – ensuring campaigns are set up to capture the right data and flagging issues before they affect performance

Analytics and reporting – owning the data layer across GA4 and platform dashboards, turning numbers into clear and actionable insight

Holding the operational fort independently when the Head of Performance Marketing is unavailable – keeping things moving without dropping the ball

Structured testing – contributing to the test-and-learn agenda with clear hypotheses and clean reads

Bringing ideas – on optimisation, structure, audience approach, and what to test next

Your profile

Bachelor’s degree in Marketing, Business, Communications, related field, or equivalent experience

5+ years in performance marketing across paid channels, with a strong lean towards Google Ads

Google Ads – Search, PMax, Demand Gen, YouTube

Meta campaign management

LinkedIn, TikTok, Snapchat, Pinterest competence

GTM – tags, triggers, basic container navigation

GA4 – reporting, events, conversion tracking

Attribution model understanding

Operates independently under pressure

German language (written and spoken)

Adobe Analytics or equivalent tool experience

Creative briefing ability

Subscription or lead-gen campaign background

MMM or incrementality testing awareness

Multi-language market experience (DE-CH, FR-CH)

What we offer

Fantastic colleagues and a collaborative environment.

Competitive salary.

30 days of vacation per year (based on a 5-day workweek).

Opportunity for workation from European countries or South Africa.

Flexible working hours and locations, including office and home office.

Employee benefits program.

Chance to help shape the agency and influence its growth.

Flat hierarchy fostering a transparent and collaborative work culture.

International environment with diverse employees, clients, and locations.

Experienced team: work alongside seasoned professionals.

About us

Markets move fast. So do we.

FRASER is a mix of senior creative talent from across the world, with different cultures, all pulling in the same direction.

As an independent, owner-led creative agency, we choose courage over comfort, and momentum over convenience.

FRASER was founded for brands that seek clarity and want work that produces results.

We cover the full funnel: creative strategy, brand, campaign, content, and performance marketing and so our clients get integrated thinking, not disconnected deliverables.

We believe brands deserve a real partner.

Not once in a while. Always.