Manager, Campaign Strategy & Management

Company Overview

Brother is a leading provider of home and office equipment, sewing and crafting products, and industrial solutions. With a legacy spanning over 115 years, our brand is renowned for producing award-winning printers, sewing machines, P-touch labelers, and more. Brother International Corporation (BIC) was established in 1954, marking over 70 years of operations in the United States. Our Americas headquarters is located in Bridgewater, New Jersey. BIC is a wholly owned subsidiary of Brother Industries Limited (BIL), which was founded in 1908 in Nagoya, Japan, and operates in more than 30 countries worldwide. Brother’s Americas presence includes subsidiaries in Canada, Mexico, Brazil, Argentina, Chile, and Peru.

Why Work at Brother?

Brother has consistently been recognized as a best place to work, reflecting our commitment to fostering a workplace culture aligned with our core values of being inclusive, collaborative, customer-centric, and socially responsible. We value work-life balance and flexibility, and as a result have introduced policies such as our hybrid office schedule, casual dress code, and flexible Fridays, which allow us to wrap up meetings for dedicated focus time or to start our weekends sooner, year-round. Our commitment to employee growth and development is demonstrated through our offering of facilitated courses and certificate programs and our investment in resources that enable self-paced learning.

Role Overview

The Manager, Campaign Strategy & Management manages the planning, coordination, and delivery of integrated marketing campaigns across the full product and/or services lifecycle. Operating within established strategies, frameworks, and governance models, the role applies defined campaign playbooks, coordinates cross‑functional execution, and ensures initiatives are delivered with consistency, quality, and alignment to approved objectives across channels and lifecycle stages. Working in close partnership with the Senior Manager, this position operationalizes campaign strategies, maintains disciplined execution, and provides ongoing visibility into progress, performance, risks, and opportunities across assigned initiatives.

Duties & Responsibilities

Campaign Planning & Execution

Translate approved campaign strategies, frameworks, and playbooks into detailed execution plans across assigned initiatives

Manage and coordinate campaign activities across internal teams and external partners to ensure aligned, on‑time delivery

Apply documented campaign processes and standards, supporting consistency and adherence across teams

Maintain visibility into campaign spend against approved plans, assessing execution‑level performance and surfacing risks, optimizations, or variances to support investment and optimization decisions

Integrated Communications Execution

Oversee multi‑channel campaign execution to ensure delivery aligns with approved messaging frameworks and channel plans

Monitor in‑market execution against approved plans and timelines, identifying execution or spend variances and escalating risks to team leadership or appropriate owners as needed

Product & Audience Alignment

Lead the execution of campaign plans that translate approved product roadmaps, launches, and lifecycle priorities into defined audiences, use cases, and lifecycle stages

Ensure execution reflects approved messaging, positioning, and experience intent

Performance & Optimization Support

Track campaign performance against defined key performance indicators (KPIs) and summarizes results, trends, and execution‑level observations

Document execution learnings, identify improvement opportunities, and translate insights into actionable inputs that inform future campaign planning and execution within established frameworks

Analyze and prepare execution‑level insights and updates to support regularly scheduled performance reviews and stakeholder communications

Stakeholder & Delivery Coordination

Serve as a primary point of coordination for assigned campaigns, ensuring clarity on timelines, deliverables, and interdependencies

Develop status updates and performance summaries to support stakeholder communications led by the Senior Manager

Experience & Qualifications

Education Level

Bachelors Degree (or equivalent experience) in Marketing, Communications, Business, or related field

Experience Level

7 + years experience of a combination of experience spanning the following: Experience planning and delivering integrated marketing campaigns across multiple channels within established strategies; Experience tracking campaign performance and supporting optimization through insight synthesis and trend identification; Experience working cross‑functionally to execute against shared objectives

Licenses/certifications

Relevant marketing, project management, or analytics certifications a plus (e.g., AMA, Pragmatic, PMP) Preferred

Software/Technical Skills

Proficiency with standard productivity and collaboration tools (Microsoft Office 365 — Excel, PowerPoint, Word, Teams; SharePoint or equivalent platforms)

Working knowledge of digital marketing channels and associated toolsets, including search, social, email, web, and paid media platforms, for evaluating cross‑channel performance and creative effectiveness

Knowledge of project and workflow management tools to monitor campaign timelines, intake, dependencies, and resource allocation (e.g., Workfront or similar systems)

Familiarity with analytics and reporting dashboards (Google Analytics, channel performance dashboards, reporting tools, or equivalent) to interpret campaign results and inform optimization

Understanding of CRM, marketing automation, or customer engagement platforms (e.g., Salesforce, HubSpot, Marketo, Adobe Campaign, etc.) to interpret customer lifecycle data and inform campaign strategy Preferred

Familiarity with data visualization tools (Power BI, Tableau, or similar) to interpret insights and guide decision‑making. Preferred

Other Skills/Knowledge/Abilities

Ability to coordinate multi‑channel campaigns across matrix teams and external partners

Demonstrated ability to execute within defined strategic frameworks and governance models

Strong organizational skills with the ability to manage multiple initiatives simultaneously

Ability to collaborate and coordinate agencies or external partners to support delivery within defined direction and performance expectations

Excellent written and verbal communication & presentation skill

Ability to translate campaign direction into executable plans

Ability to drive an overall project management process and to effectively manage deadlines and budgets

Additional Details For This Role

This role will be a hybrid role. Subject to business needs, employees may work remotely up to two days per week. Assigned office days will be determined by your manager.

Base Salary

The targeted base salary range for this position is $ 110,000 - $ 130,000 per year.

Base salary is determined by the education, experience, knowledge, skills, and abilities of the successful candidate, as well as factors such as internal equity, cost of labor in the hiring location, and alignment with market data.

Additional Compensation

This position is eligible for a 15 % bonus at 100% of target, with the opportunity to achieve above 100% dependent on company performance and in alignment with company bonus plans.

Bonus awards are discretionary and contingent upon individual performance as well as Brother achieving its corporate objectives, in accordance with the applicable bonus plan in effect.

Our Benefits

We offer a comprehensive benefits package with diverse plan options to meet your family’s needs, including health, vision, and dental insurance—all effective from day one of employment. Under our 401(k) retirement savings plan, we match up to 100% of the first 4% of employee contributions, with employer matches vesting immediately. Additionally, we offer an educational assistance program that reimburses up to 100% of tuition, lab fees, textbooks, and other related expenses for qualifying programs. Details are available at  https://mybenefits.nfp.com/Brother/2026/guidebook/

Our Mission, Vision & Culture

Our mission is to live our “at your side” promise to simplify and enrich the lives of our customers, employees, and communities. We aim to be where people and technology meet, providing products and solutions that enhance how people live, work, and create. We look to our strategic culture drivers - accountability, authenticity, boldness, and excellence - to enable us to consistently deliver on our vision, mission, and shared values. These drivers help us shape a culture that empowers the business to succeed.

About Where We Work

Brother’s corporate headquarters for the Americas is in Bridgewater, NJ, across from the Bridgewater Commons Mall. This location houses key corporate functions, including HR, legal, finance, IT, and supply chain, and a significant presence of our business unit leadership and marketing teams. Our manufacturing and distribution facility in Bartlett, TN spans an impressive 1.5 million square feet - equivalent to 26 football fields - and is located on Brother Boulevard. In addition to the distribution center operations team, this facility hosts several other departments, including our customer service group. Brother also has employees based in other locations, such as Westminster, CO, where many of our marketing and product engineering team members from the mobile solutions division operate, as well as our distribution centers in Richmond, VA and Perris, CA. Additionally, our outside sales teams work remotely within their territories, staying geographically close to the accounts they support to ensure they are always “at your side” for our customers.