Marketing Coordinator

At Proliance Surgeons our patients come from all walks of life — and so do we. We hire and support people from diverse backgrounds, fostering growth and development to make Proliance a great place to work. Our unique experiences and perspectives help us deliver Exceptional Outcomes, Personally Delivered.

We are proud to offer a comprehensive and competitive benefit and pay package including health coverage, 401k with match and profit share, PTO and more! For further details regarding Benefits and Washington State Minimum Wage details please visit our careers page at www.proliancesurgeons.com/careers. Compensation during the offer process will be determined based on factors such as compensation structure, experience, qualifications, and internal equity. Be Part of Who We Are!

Position Summary

Under the direction of the Marketing Supervisor, the Marketing Coordinator establishes and maintains strong relationships with referring providers, patients, and the community on behalf of Proliance Orthopedic Associates. This role requires strong communication skills and the ability to execute marketing initiatives that support service line growth, patient acquisition, and brand visibility across a multi-location orthopedic practice.

Schedule

Full-time, Monday - Friday, 8am - 5pm.

**Hybrid schedule with a minimum 1 - 2 days on site, rotating across assigned clinic locations.

Key Duties and Responsibilities

The key duties and responsibilities of the Marketing Coordinator include, but are not limited to:

Referral Outreach Responsibilities:

Educate patients, referring providers, and other referral sources on the services and amenities provided at the practice

Travel the surrounding geographic area to perform referring clinic drop-ins, schedule meetings, and develop contacts and referral sources

Obtain comprehensive knowledge of the organization's markets including key referral sources and patients

Identify opportunities for partnering and growth

Maintain consistent contact with referring clinics by phone and email

Build brand awareness throughout the community; attend and participate in community events

Survey referral sources to identify procedural issues that inhibit referrals

Report clinical outreach efforts to the Marketing Supervisor, practice administrator, and physicians

Marketing Responsibilities:

Support the development of individualized marketing plans for physicians to support practice visibility and growth

Manage online reputation across all provider and clinic profiles, monitoring reviews and responding in a HIPAA-compliant manner, and sharing insights to improve patient experience

Create and execute print and digital marketing materials and campaigns in support of care center initiatives

Design and produce marketing materials including brochures, postcards, mailers, signage, and promotional collateral using Adobe Creative Suite

Create engaging content across all social media platforms including Facebook, Instagram, LinkedIn, and YouTube

Capture and edit video content for use across digital platforms, websites, and campaigns

Develop blog posts, email campaigns, press releases, and website content, coordinating with external vendors and the marketing team to support timely implementation of updates

Contribute to SEO and search advertising strategies in collaboration with the Marketing Supervisor and external partners

Compose annual marketing plan and budget in partnership with the Marketing Supervisor and care center leadership

Administrative Responsibilities:

Manage philanthropic giving and sponsorships on behalf of the practice

Coordinate ordering and distribution of uniforms, name tags, badges, print materials, promotional items, and branded merchandise

Assist Marketing Supervisor and care center leadership in other duties as requested

Education/Experience

High school diploma or GED required, Bachelor’s degree in marketing, public relations, communications, or related field preferred

Minimum 1 year of marketing, sales, or account development experience

Experience using WordPress or other CMS platforms preferred

Experience working in healthcare, physician practice management, or a multi-location organization preferred

Knowledge, Skills and Abilities

Computer savvy with strong written and verbal communication skills

Able to organize work, establish procedures, and work independently while supporting team objectives

Strong interpersonal skills; able to build relationships with physicians, administrators, staff, and community partners

Comfortable traveling within the community to build and maintain referral relationships

Ability to analyze marketing activity and provide performance insights

High attention to detail and commitment to brand consistency

Adherence to all safety, risk management, and precautionary procedures including HIPAA

Preferred:

Video capture and editing skills

Experience with Adobe Creative Suite or similar design tools

Work Environment/Physical Demands

This is a hybrid role requiring a minimum of 1-2 days per week on-site, rotating across clinic locations.