Sales Development Representative (SDR) - Spanish Native

About Valeria

Valeria is building the future of HR and payroll in Spain. We're an AI-native platform that automates contracts, payroll, and compliance for companies with high employee turnover (hospitality, delivery, events, agriculture). We're rethinking how an entire industry works - moving from manual, error-prone processes to intelligent automation.

We're a fast-growing startup backed by top investors, disrupting a €5B+ industry that's still stuck in spreadsheets and legacy software.

Your Role

You'll be the first human touchpoint for prospects at Valeria. Marketing brings them into the funnel - you're the one who opens the real conversation. You'll own the top of the funnel: researching accounts, running outbound sequences, qualifying leads, and booking the meetings that turn interest into revenue.

This isn't a passive role. You'll work directly with the AE and founders to figure out what messaging works, which verticals convert, and how to build a pipeline that scales. If you perform, the path to AE is real and fast.

Be the first point of contact for inbound leads and outbound prospects - primarily in hospitality, logistics, events, and agriculture

Run personalized outbound sequences across cold calls, LinkedIn, and email - not templated spray-and-pray

Qualify leads based on ICP criteria and book meetings for the AE

Work closely with marketing and the AE to align on messaging, targeting, and what resonates with buyers

Test and iterate on outreach strategies - share what works, kill what doesn't

Keep CRM data clean and accurate so pipeline is always trustworthy

Feed market insights back to the team: objections, competitor mentions, buying signals

Who You Are

Required:

1–2 years of experience in sales, BDR, or a customer-facing role - we care more about drive than years

Excellent communication skills in Spanish - you can open doors, handle objections, and build rapport fast

Hunter mindset: curious, resilient, and motivated by hitting targets

Comfortable with rejection - you treat every "no" as data, not a defeat

High ownership and bias to action: you don't wait to be told what to do

Highly Valued:

Catalan fluency (many of our target customers are Catalonia-based)

English proficiency (useful for internal communication and future expansion)

Experience selling or working in HR, payroll, or operations-heavy environments

Familiarity with tools like HubSpot, Salesforce, Apollo, or similar

Background in high-turnover industries (hospitality, logistics, staffing) - you understand the pain we solve

️ What makes you a great fit:

You get energy from picking up the phone. You write outreach that actually gets replies - because it's specific, relevant, and human. You're coachable but don't need hand-holding. You want to grow into a closing role and you know this is the best way to get there. You care about the problem Valeria is solving, not just the quota.

️ What We Offer

Competitive compensation: €25,000 (fix) + €10,000 (variable uncapped) gross salary

Free lunch when you're at the office thanks to Kombo & Nora

Flexible remuneration with Coverflex

Flexibility: Hybrid setup (HQ in Barcelona), 60 days/year remote work from anywhere

Unlimited vacation days - take the time you need, no counting days

️ Our hiring process

Intro call with People (30 min)

Interview with the Hiring Manager (45 min)

Business Case - Onsite at the office (1 hour)

Founders interview (45 min)

Offer

Why Join Valeria Now?

Timing: We're past the "idea stage" with real customers and revenue, but early enough that you'll define how we scale

Market opportunity: €5B+ market in Spain, every company with employees needs payroll, and current solutions are outdated and painful

Product-market fit: We're solving a painful, expensive problem with a product customers actually love

Career growth: Be a critical product hire, build the playbook, and grow into a leadership role as we scale the team