MARKETING ACTIVATION MANAGER (H/F)

Turn brand strategy into consumer experiences that drive engagement and growth.

Role purpose

Bring the GANNI brand to life across markets, stores and communities by creating impactful activations that connect consumers emotionally while driving traffic, engagement and business results.

This role transforms strategy into brand experiences.

This role reports to the Global Marketing Director and manages a Marketing Coordinator.

The position is available for immediate start. Please indicate your availability on your CV.

Key responsibilities

1. Global Activation Strategy

Define the global activation framework across Retail, Wholesale and key markets

Translate campaigns and brand moments into consumer-facing experiences

Build scalable activation concepts adapted locally

Create activation playbooks and guidelines

2. Retail & Community Experiences

Position stores as brand media and community hubs

Develop traffic-driving moments (events, launches, partnerships)

Elevate client experiences and hospitality standards

Build local relevance in key cities

3. Trade Marketing & Commercial Activation

Partner with Retail, Wholesale and E-commerce teams to support business priorities

Develop launch plans for key categories and hero products

Create tools that increase product visibility and conversion

Support franchise and wholesale partners

4. Operational Excellence & Performance

Manage budgets and maximize ROI

Coordinate agencies, suppliers and local teams

Ensure flawless execution from concept to delivery

Measure impact and create learnings

Profile

6–8+ years experience in brand activation / retail marketing / experiential

Strategic thinker with very strong operational skills

Ability to create concepts AND execute with limited resources

Strong project management skills

Consumer obsessed

Commercial mindset

Success looks like:

✔ More impactful local brand moments

✔ Increased store traffic & engagement

✔ Stronger community connection

✔ Better ROI from activations

THE GANNI WAY

We are looking for a true GANNI ambassador - someone who shares our values of Openness (ready to evolve, honest not perfect), Optimism (you never stand still, just dance!), Authenticity (you march at your own beat!), Accountability (no excuses, you make an impact) & Responsibility (make small changes, see big differences).

The GANNI culture is based on a learning and results-driven mentality, where everyone is united by a common purpose of (hack)the fashion system!

GANNI is a state of mind - more than a way of dressing and we love to change the usual practice in everything we do. We are confident and capable of anything! So prepare yourself to be comfortable with the uncomfortable and hacking the system together with our amazing Marketing team!

DIVERSITY, EQUITY & INCLUSION

At GANNI, we are committed to creating an inclusive environment where everyone feels valued, respected, and empowered to thrive. We actively encourage applications from people of all backgrounds - regardless of gender identity, sexual orientation, ethnicity, racial identity, religious belief, disability status, or personal expression.

We believe that diversity drives creativity and innovation, and we are dedicated to building a team that reflects the world around us.

To support unbiased hiring, we kindly ask you not to include your photo, age, or marital status in your CV - we’re only interested in why you’re a great fit for the role.

BE BOLD AND JOIN OUR GANNI COMMUNITY!

We hope you got all your questions answered and feel motivated to join our team and become a part of the GANNI community.

We will be interviewing candidates continuously and kindly ask you to send your application and CV as soon as possible.

ABOUT GANNI

Founded in Copenhagen, GANNI is a Danish fashion house led by the husband-and-wife duo Creative Director Ditte Reffstrup and Founder Nicolaj Reffstrup. Born from Ditte’s joyful and uninhibited approach to fashion, GANNI embodies a vision of self-expression, empowering individuals to feel like their most confident selves. More than a fashion brand, GANNI has grown into a mindset - a movement that embraces a community of progressive-minded change-makers with a distinctive, unconventional sense of style, defining the GANNI Girl and ushering in a new era of luxury. With offices in Copenhagen, Paris, New York, and Shanghai, GANNI is present in over 700 of the world’s most prestigious retailers and operates 70 stores across Europe, the United States, and Asia. GANNI.com delivers to 35 countries globally, including Australia, Canada, and South Korea.

As a certified B-Corp, GANNI is committed to progress over perfection, always striving to make better choices in every aspect of the business. The brand is dedicated to embracing innovation, particularly through its Fabrics of the Future program and circular initiatives. GANNI publishes an annual Responsibility Report, offering transparency on its progress, commitments, and impact as it continues its journey toward a more responsible future.

OUR VISION & MISSION

TO PLAYFULLY CHALLENGE CONVENTION AS A FORCE OF POSITIVE CHANGE FOR STYLE, PEOPLE AND PLANET.

Our approach to creating fashion is always disruptive,

refreshing and innovative. From challenging the conventions

of style, to revolutionizing the business practices of the

industry - we challenge the status quo of a cluttered and

homogenising landscape in service of better.

www.ganni.com

Application due

10/30/2026

Start date

As soon as possible

Category

Marketing

Workplace

Paris

Homepage

Contact

Alexandre Dubosquet

HR Director HQ & France

Anne-Sophie Voegelin

Global Marketing Director