Brand & Communications Manager

Requisition ID: 72092

About Whirlpool Corporation

Whirlpool Corporation (NYSE: WHR) is a leading home appliance company, in constant pursuit of improving life at home. As the only major U.S.-based manufacturer of kitchen and laundry appliances, the company is driving meaningful innovation to meet the evolving needs of consumers through its iconic brand portfolio, including Whirlpool, KitchenAid, JennAir, Maytag, Amana, Brastemp, Consul, and InSinkErator. In 2024, the company reported approximately $17 billion in annual sales - close to 90% of which were in the Americas - 44,000 employees, and 40 manufacturing and technology research centers. Additional information about the company can be found at WhirlpoolCorp.com.

The team you will be a part of

The Product Marketing team markets the organization's products and services using customer marketing databases. Creates direct mail marketing plans, targeting specific market segments with specialized offers. Collaborates with market research in developing response models and other database improvements. May conduct data mining analyses of customer data to develop marketing trends.

This role in summary

As the key brand strategist and steward for the Brastemp brand in Brazil, you will be accountable for executing short, medium, and long term strategic brand plans that inspire generations, earn trust, and create demand in a digital-first world. In this senior role, you will lead the preparation and execution of annual business plans to drive brand equity growth, ensuring consistent brand integrity through go-to-market project plans and brand awareness across all marketing and communication initiatives.

Your responsibilities will include

Brand Strategy & Architecture: Define and lead the brand strategy and architecture, including consumer target definition, brand essence, and long-term roadmaps, to drive profitability, growth, and improve brand health metrics.

Campaign Leadership: Lead, develop, and execute fully integrated brand campaigns to ensure company goals are transformed into unique and powerful communication and media executions.

Full-Funnel Activation: Create a seamless brand and D2C/CX connection by delivering full-funnel, brand-right marketing activations that drive consumers down the Consumer Decision Journey (CDJ) and marketing funnel.

Product Go-To-Market: Support Product Go-To-Market with concepts, messages, taglines, and visual assets to guarantee strong communication in product launches , while assisting and strategizing with the product development team.

Cross-Functional Orchestration: Proactively build relationships with cross-functional teams to ensure a sound brand strategy, driving tactical plan development and storytelling execution across channels. Align brand priorities and participate in multifunctional forums, collaborating across different areas of the company.

Performance Tracking: Monitor and report on key performance metrics to assess brand plans effectiveness.

Minimum requirements

Bachelor’s Degree in Marketing, Business Administration, Communications, or related fields.

Solid experience in Brand Management, leading brand strategy, and executing complex 360° communication campaigns.

High-level strategic communication and negotiation skills to influence decision-making across teams, senior leadership, and external partners.

Advanced/Fluent English communication skills (verbal, written, and presentation).

Strong strategic thinking, project management, and analytical abilities to manage multiple high-impact projects simultaneously.

Deep Media & Customer Understanding (ability to analyze and transform consumer and market insights into actionable business plans).

Preferred skills and experiences

Previous experience in the consumer goods, home appliances, or technology industries.

Experience managing large-scale budgets and cross-functional agency squads (Creative, Media, and PR).

What we offer

_Flexible schedule

_"No dress code".

_Wellhub;

_Transportation voucher, Shuttle buses or Free parking at the company;

_Food voucher;

_Meal on site;

_Benefits such as payment-deducted or social loans, health plan, dental plan, life insurance, and private pension plan compatible with the market;

_Employee Support Program, with 24-hour assistance from legal, social, financial, social workers, and psychologists;

_Daycare assistance or Nursery at the company;

_Services available on-site: beauty and aesthetics salon, internal bank agency, laundry, cafeteria, restaurant, and lactation room;

_Two weeks of remote work from anywhere;

_After 5 years with the company, eligible employees can take four weeks of paid leave;

_Discount on products through Compra Certa.

_Discount on insurance (pet, auto, home, bike, travel, and more)

_Extended maternity/paternity leave

Learn more at https://www.whirlpoolcareers.com/trabalhe-conosco-no-brasil/

Connect with us and learn more about Whirlpool Corporation

See what it's like to work at Whirlpool by visiting Whirlpool Careers. Additional information about the company can be found on Facebook, Twitter, LinkedIn, Instagram and YouTube.