Senior Account Executive

About Valeria

Valeria is building the future of HR and payroll in Spain. We're an AI-native platform that automates contracts, payroll, and compliance for companies with high employee turnover (hospitality, delivery, events, agriculture). We're rethinking how an entire industry works - moving from manual, error-prone processes to intelligent automation.

We're a fast-growing startup backed by top investors, disrupting a €5B+ industry that's still stuck in spreadsheets and legacy software.

Your Role

You'll build our outbound sales engine from the ground up. This isn't a role where you follow a polished playbook - you'll be writing it. You'll own the entire sales cycle: from identifying prospects and crafting outreach strategies, to running demos, negotiating deals, and closing revenue.

Your work will directly shape how we go to market, how we talk about the product, and what our early customer base looks like.

What You'll Do

Own full-cycle outbound sales: Prospect, qualify, demo, negotiate, and close - no handoffs, no SDR team (yet)

Build pipeline from scratch: Design and execute creative outreach strategies across cold calls, LinkedIn, email sequences, events, and whatever else works

Shape the sales playbook: Work directly with founders to refine messaging, positioning, pricing, and objection handling as we learn what resonates

Develop relationships with decision-makers: Build trust with HR leaders, CFOs, and operations managers in high-turnover industries (retail, hospitality, logistics, agriculture)

Consistently hit and exceed targets: We'll define quotas together based on market feedback, deal cycles, and growth goals

Be a cultural builder: Set the tone for ambition, speed, accountability, and customer obsession as we scale the sales team

Feed product insights back: You'll hear customer pain points before anyone else - your feedback will influence our roadmap

What We're Looking For

Required:

5+ years of B2B outbound/full-cycle sales experience, preferably in SaaS or tech-enabled services

Proven track record of exceeding quota in a hunter role (we want to see the numbers)

You genuinely like cold calling - this isn't a warm-lead, inbound-driven role

Hunter DNA: Resilient, creative, resourceful, and relentless about winning new business

Excellent communication skills in Spanish - you can tell a compelling story, handle objections, and build rapport quickly

Entrepreneurial mindset: Comfortable with ambiguity, building processes from zero, and iterating fast based on what works

High ownership and bias to action: You don't wait for perfect conditions - you make things happen

Highly Valued:

Catalan fluency (many of our target customers are Catalonia-based)

English proficiency (useful for internal communication and future expansion)

Experience selling to HR, Finance, or Operations leaders in mid-market companies (50–500 employees)

Background in high-velocity sales environments: Industries like logistics tech, fintech, workforce management, or vertical SaaS where you've sold into ops-heavy businesses

Familiarity with complex, compliance-heavy products (you understand that buyers need hand-holding and education, not just a demo)

Experience in early-stage startups: You've built sales motions before, not just executed them

️️ What makes you a great fit:

You're the kind of seller who thrives in ambiguity. You've been in seats where there was no CRM hygiene, no documented playbook, no marketing engine feeding you leads - and you still crushed your number. You're scrappy but strategic. You care about solving real problems for customers, not just hitting quota. You get energy from hearing "no" 20 times before landing a "yes."

What You'll Be Selling

An AI-native product: Not a legacy tool with AI bolted on - we're built from the ground up to automate payroll, compliance, and HR workflows intelligently

A clear ROI story: Companies save time, reduce errors, cut costs, and scale operations without hiring more HR admins

A product that solves real pain: Our ICP deals with constant employee turnover, last-minute hires, complex Spanish labor regulations, and manual processes that break at scale

Differentiation that matters: Faster onboarding, automated compliance checks, real-time payroll calculations, integration with government systems (Seguridad Social, SEPE) - our competitors are still doing this manually or with clunky legacy software

Our target customers: hospitality groups, delivery platforms, staffing agencies, event companies, agricultural operations - anywhere with high-volume hiring and payroll complexity.

️ What We Offer

Competitive compensation: €35,000 - €45,000 base salary + €15,000 - €20,000 variable (uncapped commission structure)

Free lunch when you're at the office thanks to Kombo & Nora

Flexible remuneration with Coverflex

Flexibility: Hybrid setup (HQ in Barcelona), 60 days/year remote work from anywhere

Unlimited vacation days - take the time you need, no counting days

️ Our hiring process

Intro call with People (30 min)

Interview with the Hiring Manager (45 min)

Business Case - Onsite at the office (1 hour)

Founders interview (45 min)

Offer

Why Join Valeria Now?

Timing: We're past the "idea stage" with real customers and revenue, but early enough that you'll define how we scale

Market opportunity: €5B+ market in Spain, every company with employees needs payroll, and current solutions are outdated and painful

Product-market fit: We're solving a painful, expensive problem with a product customers actually love

Career growth: Be a critical product hire, build the playbook, and grow into a leadership role as we scale the team