Digital Marketing Manager

REQ ID

98676

POSTED

Jul 3, 2026

FUNCTION

Marketing

LOCATION

London, LND, GB, SW19 4DR

DIGITAL MARKETING MANAGER

MARKETING

Wimbledon - 2/3 days per week in the office, 2/3 days per week at home

As Digital Marketing Manager, you will lead the planning, activation and optimisation of integrated digital campaigns across paid, owned and earned channels. Working cross-functionally with Brand Marketing, Commercial and eCommerce teams, you will drive data-led, consumer-centric strategies that deliver both brand growth and commercial performance.

THE ROLE

OPTIMIZE, ENABLE, INNOVATE!

As our Digital Manager, you play a critical role in leading integrated digital marketing strategies, using data and insights to optimise performance and deliver impactful, consumer-first campaigns across all digital touchpoints.

You will be reporting to Digital Marketing Lead, and you will manage:

DIGITAL CAMPAIGN EXCELLENCE

Lead planning and activation of digital marketing campaigns across paid, owned and earned channels

Ensure campaigns align with brand, commercial and business objectives

Deliver best-in-class execution across all digital touchpoints

Partner with agencies to ensure seamless campaign rollout

Drive consistency and excellence in campaign delivery

PERFORMANCE & OPTIMISATION

Leverage campaign, audience and market data to inform decisions

Monitor campaign performance and identify optimisation opportunities

Maximise ROI and media effectiveness across campaign lifecycles

Deliver post-campaign analysis and actionable performance insights

Build clear learning agendas to continuously improve future activity

COLLABORATION & INNOVATION

Build strong partnerships with internal teams (Brand, Commercial, eCommerce, PR, Influencer and Sales)

Collaborate with global teams to adapt campaigns for local relevance

Manage relationships with agency, media and platform partners

Champion a test-and-learn culture, including AI-driven innovation

Stay ahead of emerging digital trends and technologies

YOU ARE A COTY FIT

As a digitally savvy and analytical marketing professional, you thrive in a fast-paced and collaborative environment. You are proactive, curious and results-driven, with a strong passion for digital innovation and consumer engagement.

4+ years’ experience in digital marketing, either in-house or agency

Strong knowledge of social media and the wider digital ecosystem

Excellent command of English (written and verbal)

Proven analytical and data interpretation skills

Strong project management capabilities

Experience working with agencies and cross-functional teams

Ability to translate insights into clear actions and outcomes

Proactive mindset with strong communication skills

If you're ready to support and shape the future of beauty, we want you on our team!

WHAT WE OFFER

At Coty, we believe in performance-driven growth - we have a strong track record of accelerating careers, with individuals progressing from an entry level role in Senior Director in under 10 years, and high performers achieving rapid progression through the organisation.

You will also have great benefits package including amongsts others, the following:

A competitive benefits package to support your health, wellbeing and financial security

Private medical insurance with fast access to specialist and mental health support

8% pension fully contributed by Coty

Life assurance and income protection for added peace of mind

Flexible hybrid working with our Omni-Working model (up to 50% remote)

Generous family-friendly policies including enhanced parental leave, birthday leave and volunteering days

Everyday perks including employee discounts and salary sacrifice schemes

Opportunities to get involved in DE&I, sustainability and employee-led initiatives

ABOUT US

Our people make us who we are. They are the brightest minds bringing the boldest ideas to life every day. If you're the kind of person who refuses to settle, if you want to think bigger, learn faster and go further than you ever thought possible – we'd love to hear from you.

Coty is deeply committed to Changing the Conversation around Diversity, Equity & Inclusion to create a more open, inclusive, and diverse workplace where all employees can be their authentic self.