Store Manager

Starting date: September/October 2026

About us:

At the crossroads of fashion and sport, Lacoste creates and liberates movement. Both universal and timeless, the brand transcends cultures and generations, elevating the crocodile as a rallying sign. An iconic French brand present in nearly 100 countries, Lacoste stands out for its unique know-how in each of its areas of expertise, from garment factory to omnichannel distribution.

At Lacoste, elegance goes beyond style. This elegance guides all of its actions and its social and environmental commitments. Working at Lacoste is belonging to a community of 8,500 employees on the move to build the future.

Committed to making equal opportunities a reality and to revealing potential, the company brings together talents from all walks of life, embracing their differences. Lacoste is one of the inspiring brands driven by passionate people within the MF Brands Group, alongside Aigle, Gant and Tecnifibre (https://mf-brands.com/).

As a Store Manager you will lead the entire store operation, responsible to ensure the growth of profitable sales through achieving and exceeding financial targets and KPIs.

The Store Manager will be a brand ambassador; endorsing the Lacoste behavioral values in order to lead, develop and manage an outstanding team who consistently deliver an exceptional customer experience. They act as a key support for the UK business to promote the brand position and achieve the brand vision - to become a unique premium & sport inspired brand, improving profitability and desirability while respecting the company’s values.

Essential Criteria:

Drive Commercial Performance: Analyse KPIs, monitor sales performance, and implement action plans to achieve targets while championing Lacoste's selling techniques and clientelling culture.

Deliver an Exceptional Customer Experience: Foster a customer-centric environment by building strong relationships with employees, customers, and the local community, ensuring every customer interaction reflects the Lacoste brand.

Lead with Ownership & Innovation: Create a culture of trust, accountability, and continuous improvement by introducing new ideas, empowering your management team, and maintaining exceptional store standards.

Ensure Operational Excellence & Compliance: Oversee daily store operations, including payroll, cash handling, loss prevention, inventory control, and health & safety compliance, ensuring efficient and sustainable business performance.

Reward and Benefits:

Competitive salary

Competitive Commissions Scheme

28 days annual leave entitlement inclusive of bank holidays

Up to 65% off Lacoste products

Employee Assistance Programme

Uniform Allowance

Desirable Criteria:

Share the same values: Play as One Team | Play with Elegance | Play by Daring | Play with Tenacity

Experienced Retail Leader: Proven experience managing a retail store and leading teams to achieve commercial success, with strong people management and coaching skills.

Passionate About Customer Experience: A natural relationship builder who creates memorable customer experiences and inspires teams to deliver exceptional service.

Commercially Driven & Results-Oriented: Confident in analysing KPIs, identifying opportunities, and implementing actions to drive sales, productivity, and profitability.

Strong Communicator & Team Player: Excellent communication and stakeholder management skills, with the ability to influence, collaborate, and foster a positive team culture.

Organised & Operationally Focused: Strong understanding of retail operations, including HR processes, compliance, stock management, cash handling, and health & safety standards.

Equal opportunities

At Lacoste, we are committed to making equal opportunities a reality.

Inherited from our unique vision of fashion-sport, equal opportunities move us forward and our recruitment methods follow this commitment by focusing on skills and embracing all types of talents.

We commit to fostering a diverse and inclusive environment where elegance goes beyond style and where each of us is given the chance to fulfill our greatest potential.