Assistant Store Manager

Starting date: September/October 2026

About us:

At the crossroads of fashion and sport, Lacoste creates and liberates movement. Both universal and timeless, the brand transcends cultures and generations, elevating the crocodile as a rallying sign.

An iconic French brand present in nearly 100 countries, Lacoste stands out for its unique know-how in each of its areas of expertise, from garment factory to omnichannel distribution. At Lacoste, elegance goes beyond style. This elegance guides all of its actions and its social and environmental commitments.

Working at Lacoste is belonging to a community of 8,500 employees on the move to build the future. Committed to making equal opportunities a reality and to revealing potential, the company brings together talents from all walks of life, embracing their differences.

Lacoste is one of the inspiring brands driven by passionate people within the MF Brands Group, alongside Aigle, Gant and Tecnifibre (https://mf-brands.com/).

As an Assistant Manager you will act as a brand ambassador; engaging with customers, drive sales and always #Playasoneteam.

Responsibilities:

Lead, Inspire & Develop the Team: Support the Store Manager in coaching, motivating, and developing the team, fostering a positive and high-performing environment.

Drive Sales & Business Performance: Lead by example on the shop floor, monitor KPIs, and support commercial initiatives to achieve sales targets and business objectives.

Deliver an Exceptional Customer Experience: Champion the Lacoste customer journey by ensuring outstanding service standards and creating memorable experiences for every customer.

Support Operational Excellence: Assist with the smooth day-to-day running of the store, ensuring company procedures, HR processes, and performance management practices are consistently followed.

Maintain Brand & Visual Standards: Embrace and uphold high standards of visual merchandising, ensuring the store environment reflects the premium Lacoste brand image.

Reward and Benefits:

Competitive salary

Competitive Commissions Scheme

28 days annual leave entitlement inclusive of bank holidays

Up to 65% off Lacoste products

Employee Assistance Programme

Uniform Allowance

Desirable Criteria:

Share the same values: Play as One Team | Play with Elegance | Play by Daring | Play with Tenacity

Strong Leadership Potential: A natural leader who inspires others, leads by example, and enjoys coaching and developing team members.

Commercially Driven: KPI-focused with a strong understanding of sales performance and a proven ability to contribute towards achieving targets.

Excellent Communication & Team Spirit: Strong communication skills with the ability to collaborate effectively and support the team through both successes and challenges.

Passionate & Ambitious: Dedicated, enthusiastic, and committed to delivering excellence, with a genuine desire to learn, grow, and progress within the business.

Customer & Service Focused: Passionate about retail and customer experience, with the ability to build relationships and deliver exceptional service at every opportunity.

Equal opportunities

At Lacoste, we are committed to making equal opportunities a reality.

Inherited from our unique vision of fashion-sport, equal opportunities move us forward and our recruitment methods follow this commitment by focusing on skills and embracing all types of talents.

We commit to fostering a diverse and inclusive environment where elegance goes beyond style and where each of us is given the chance to fulfill our greatest potential.