Area Business Manager-Retail

Job Requirements

Role - Area Business Manager, International Watches - SAARC

1. Scope of the role

Manage business across SAARC countries – Nepal, Bangladesh, Sri Lanka and others.

Retail Operations for partner kiosk, dealer outlet and NTO’s. Work on putting the Retail KPI’S at our Kiosk Channel and enhance the overall Retail Standards to ensure we hit our planned goals.

Develop/expansion and manage the Titan exclusive Kiosk program and uplift the profile and performance of kiosks through various BTL’s and value add service.

Identifying new channels/chains, which will lead to overall business growth, discuss & strategize Titan’s plan with them and make it happen.

Maintain the existing business and relationship of Titan with the NTO chain

Manage online platforms and to make sure that Titan has a great presence in the top marketplace with brand SIS, A+ content, listing of relevant merchandise and prepare a marketing calendar for each marketplace which is in align with the platform plans.

Identifying new partners for new countries within Africa

Management of existing partners and retail staff.

Trade/ Channel Marketing for key chains

Merchandising & VM plan and make sure it is as per the guidelines.

An Individual contributor who will be responsible to develop store wise, location wise Planogram in alignment with the brand guidelines.

2. Job Profile

Co-ordinate with channel partners (eg brand distributor, chains, LFS) to develop and roll out appropriate trade marketing / activation /VM / Other inputs programs that will drive desired growth and share in secondary channels

To work on VM hygiene at Retail Channels to ensure it is as per brand guidelines.

Weekly/Monthly retail audit for all partner stores in the region

To work closely with the partner & chains and drive secondary sales and develop understanding with big chains.

Ensuring brand presence is increased and strengthened, optimizing product assortment and promotional strategy

Lead the development of channel marketing strategies which are aligned to the brand strategy to achieve the business objectives in key chains and modern trade channels

Maintain strong understanding of key category/ channel trends to help design most effective activations.

Key Account management including developing and creating Key Accounts, building and nurturing strong relationships with them. Including developing annual plans / promo calendars and co-creation of chain/ channel specific activations(offers/ promos/ visibility/ motivation tools etc)

Creation and execution of yearly/ quarterly/ monthly retailer wise/region wise marketing calendar for field- including in-store promotions, offers, visibility.

Ensure plans are well executed and monitored (through timely communications to sales team and retailers, execution follow up and effective target setting) Analysis of impact of activation after end of event and explain the outcome to sales/KAM teams

Coordination with Supply Chain team for ensuring timely availability of required stocks including sharing of forecast, additional requirements etc.

3. Key Stakeholders

Internal: Sales team, Marketing, Supply Chain, Commercial

External: Channel partners/ chains, Agencies

Work Experience

Education: MBA or equivalent

Location: Based out of Bangalore with a proficiency in English

Exp: 2-5 years of retail experience and channel management.

Skills:

Planning and analytical skills

Negotiation skills

Strong understanding of retail KPI’s - eg scheme, VM, merchandising etc

Team management – how to get work done. Should be smart enough to give results with the available internal and external resources.

High sense of accountability and result orientation