Growth & Performance Lead

Workana is one of Latin America’s largest remote-talent marketplaces - 14 years old, 10M+ registered professionals. We’re rebuilding into a lean, AI-native company where a handful of exceptional people do what used to take whole departments. This is one of those seats.

We’re hiring a senior, hands-on performance marketer - an individual contributor, not a manager - to own all paid media at Workana and the optimization of our core acquisition funnels. You’ll report directly to the CEO and run your function like a team of one, leveraged by AI.

What you’ll own

All paid media across Workana - Google Ads, Meta, LinkedIn, any paid channel that earns its place. You set strategy, build campaigns, manage spend.

Funnel optimization for our core acquisition flows - landing pages, forms, on-site CRO - across three lines:

Marketplace - acquiring clients profitably (payback

Requirements

You, probably

You’ve personally owned paid budgets and moved acquisition metrics - with proof (payback, ROAS, CAC, CPSQL you actually improved).

As comfortable in an ad account and a spreadsheet as you are reasoning about a funnel end to end.

You think in unit economics, not vanity metrics.

You move fast, kill what isn’t working, and document why.

The AI part (non-negotiable)

You already work AI-first. You use it to do the work of a team - creative variants, funnel analysis, copy, automated reporting, spinning up landing pages - at a speed that wasn’t possible two years ago. This is not “open to learning AI.” It’s how you already operate, and we’ll ask you to show us.

This isn’t for you if…

You need a team under you to deliver.

You measure your work by output (campaigns, tests) instead of outcomes (profitable growth).

You want clean handoffs and someone else owning the funnel.

AI is on your roadmap rather than in your daily workflow.

Benefits

Full time - Individual contributor

Location: 100% remote work

Competitive compensation in USD

Flexibility and autonomy to create impact

Direct participation in strategic business decisions

Professional growth opportunities within an internationally expanding company.

Reports to CEO, directly