Director, Digital Commerce - SEA

Requisition ID: 15566

Job Location(s):

Singapore, Singapore, SG, 138589

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Time in Office: Hybrid

At Crocs, Inc., every career offers a chance to make a real impact. No two journeys look the same. And that's exactly how we like it. Whether you’re welcoming customers into our stores, collaborating with global teams at our headquarters, or keeping operations moving at our distribution centers, your impact is real and valued. At Crocs, Inc. you’re not expected to fit a mold. You’re encouraged to break it and create something better.

Overview

The Director, Digital Commerce – SEA leads Crocs’ end-to-end digital business across Southeast Asia, spanning owned e-commerce (crocs.com), marketplaces, and distributor-led digital channels. This role holds full P&L accountability for the SEA markets and is responsible for defining and executing growth strategies that drive revenue, strengthen brand presence, and deliver best-in-class consumer experiences across markets of varying maturity. As a key member of the Asia Digital Leadership Team, the role partners closely with global, regional, and local stakeholders to advance digital transformation, build scalable capabilities, and accelerate business growth across SEA.

What You'll Do

Own and deliver digital commerce performance, including revenue growth, profitability, and market share in both direct markets (Singapore, Malaysia, Philippine), and distributor markets (Thailand, Vietnam, Indonesia, Hongkong, Taiwan)

Develop and implement a business strategy across pricing, promotions, assortment, sales channels, digital marketing, customer experience, branding, etc.

Own the relationship with Marketplaces and drive resources to support business

High touch management of enablers in terms of site ops, catalog/pricing, category management, etc to ensure smooth and efficient operations to support our growth ambition.

Drive integrated operating model with the broader Crocs local/regional/global team and external parties including but not limited to Marketplaces, Enablers, Agencies;

Elevate crocs.com as a flagship brand and commerce platform, with strong focus on conversion, storytelling, and consumer experience

For marketplace and e-tail partners, develop a holistic strategy with appropriate segmentation across storefronts

Influence global, regional, and local strategies as a member of the commercial leadership team and implement best practices from other markets

Build an inclusive team culture and develop a growing and talented digital team across multiple markets.

As a leader, provide inclusive leadership, guidance, and direction to the team. Build and maintain a high-performance team and culture through open and clear communications, ongoing mentoring and development, and effective performance management.

What You'll Bring to the Table

Bachelor’s degree in Business or a related field.

15+ years of professional experience, including 5–10 years in digital commerce with leadership experience

Proven track record managing P&L and scaling digital businesses across Southeast Asia

Strong experience across both owned e-commerce platforms and third-party marketplaces

Experience working in or managing distributor-led markets is highly preferred

Prior experience based in Singapore or other regional hub environments is a strong advantage

Strong commercial acumen with the ability to drive revenue and profitability

Deep understanding of marketplace ecosystems and digital marketing levers in SEA

Ability to operate effectively in a fast-paced, matrixed, multicultural environment

Strong stakeholder management and influencing skills across global, regional, and local teams

Highly analytical, consumer-centric, and results-driven

Leadership presence with the ability to inspire and align diverse teams

At Crocs, Inc. we believe in the power of a blend of in-person and virtual collaboration to drive creativity and strengthen relationships. Your participation in this flexible schedule plays a key role in building a connected and successful team. In-office requirements vary by our work personas: Resident (5 days), Collaborator (4 days), Connector (2-3 days), Explorer (fully remote). This role has been aligned to the Collaborator persona.

Job Category: Corporate