Senior Marketing Manager Governance and Creative Excellence

Date: 30 Jun 2026

Location: Sydney, Australia

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Company: Singtel Group

Optus is a leading telecommunications company, known for delivering innovative solutions, challenging the market, and building a technology-driven, customer-first business. With a strong commitment to creativity, consistency, and commercial impact, we’re redefining how our brand shows up across every channel and experience.

This is a unique opportunity to play a central role in shaping and elevating the Optus brand, ensuring it is expressed consistently, creatively, and effectively across the organisation.

What You’ll Do

Partnering closely with senior stakeholders, creative teams, and agencies across Optus, you will be responsible for:

Leading brand governance and consistency, ensuring the Optus brand is applied cohesively across all touchpoints

Driving creative excellence, setting clear standards for quality, craft, and effectiveness across all brand and campaign activity

Translating brand strategy into engaging, practical execution across digital, retail, internal, and product experiences

Reviewing and approving creative output across visuals, tone of voice, and messaging to ensure alignment with brand standards

Championing brand adoption, enabling teams across the business to confidently bring the brand to life

Partnering with internal stakeholders and external agencies to prioritise work, resolve feedback, and maintain brand integrity at pace

Embedding customer segmentation and value propositions into creative, ensuring relevance and differentiation across audiences

Driving a creative effectiveness agenda, including implementing and embedding frameworks to measure and improve performance

Balancing brand consistency with speed and commercial outcomes, supporting both short-term delivery and long-term brand equity

Supporting governance processes including brand audits, approvals, and continuous improvement of brand systems

What You’ll Bring

10+ years’ experience in brand, marketing, design, or communications roles

Proven ability to deliver creative and brand work end-to-end across multiple formats and channels

Strong understanding of brand systems, design principles, and tone of voice, with the ability to apply and evolve them

Sharp creative instincts — able to identify what works, refine output, and elevate quality

Experience working with cross-functional teams and agency partners in complex environments

Strong stakeholder management and influencing skills, including engagement with senior leaders

A strong commercial and customer lens, understanding how brand drives trust, perception, and value

Ability to translate strategy into clear, human-centred execution

The Good Stuff

Competitive remuneration and employee benefits, including mobile credit and product discounts

Flexible working arrangements with a mix of office and remote work

A vibrant campus with cafes, gym, childcare, and collaborative spaces

Generous leave policies, including additional ‘Connected’ days

Inclusive parental leave and strong support for growing families

Ongoing learning and development opportunities

A strong focus on diversity, inclusion, and belonging

Access to wellbeing and support services