Paid Media Manager

Job Title: Paid Media Manager

Job Overview:

We are seeking a highly performance-driven Paid Media Manager with strong hands-on experience in Google Ads and Meta Ads, particularly in lead generation campaigns. The ideal candidate should have a proven track record of managing high-budget campaigns, optimizing lead quality, and delivering measurable business results.

Key Responsibilities:

Develop and execute performance marketing strategies across Google Ads, Meta Ads, and other relevant paid media platforms.

Plan and manage end-to-end lead generation campaigns with clear ROI and conversion objectives.

Handle campaign budgeting, audience targeting, bidding strategies, and performance optimization.

Manage large-scale advertising budgets and ensure efficient allocation of spend across channels.

Conduct A/B testing for creatives, landing pages, audience segments, and campaign structures.

Monitor campaign performance using tools such as Google Analytics, Google Tag Manager, and other reporting platforms.

Analyze and report on key performance metrics including CPL, CPA, ROAS, CTR, conversion rate, and lead quality.

Collaborate closely with creative, content, sales, and product teams to improve campaign effectiveness and conversion rates.

Stay updated with platform changes, industry trends, and emerging performance marketing strategies.

Continuously identify opportunities to improve campaign efficiency and scale successful initiatives.

Requirements:

Bachelor's degree in Marketing, Business, or a related field (MBA preferred).

2–6 years of hands-on experience in Performance Marketing/Paid Media.

Strong expertise in Google Ads and Meta Ads, with a primary focus on lead generation campaigns.

Proven experience managing advertising budgets in the lakhs per month or higher.

Strong understanding of campaign tracking, attribution, analytics, and conversion optimization.

Experience with Google Analytics, Google Tag Manager, Meta Business Manager, and related tools.

Ability to interpret data and make performance-driven decisions.

Excellent communication, analytical, and project management skills.

Job Type: Full-time

Pay: ₹45,000.00 - ₹60,000.00 per month

Experience:

Paid Media: 1 year (Preferred)

agency: 1 year (Preferred)

Work Location: In person