Digital Marketing Analyst

Job Description: Digital Marketing Specialist

Job Title: Digital Marketing Specialist

Location: Noida Sector 63 Employment Type: Full-time

Job Summary

We are looking for a creative and results-driven Digital Marketing Specialist to plan, execute, and optimize online marketing campaigns. The ideal candidate should have experience in SEO, social media marketing, paid advertising, content marketing, email marketing, and analytics to increase brand awareness, website traffic, and lead generation.

Key Responsibilities

Develop and implement digital marketing strategies.

Manage SEO and improve website rankings.

Create and manage Google Ads and Meta Ads campaigns.

Handle social media platforms (Facebook, Instagram, LinkedIn, X, YouTube).

Plan and execute email marketing campaigns.

Create engaging content for websites, blogs, and social media.

Monitor campaign performance using Google Analytics and other tools.

Generate leads and improve conversion rates.

Conduct keyword research and competitor analysis.

Prepare monthly performance reports and recommend improvements.

Required Skills

Strong knowledge of SEO, SEM, PPC, and Social Media Marketing.

Experience with Google Ads, Meta Ads Manager, and Google Analytics.

Understanding of content marketing and email marketing.

Familiarity with WordPress or other CMS platforms.

Excellent communication and analytical skills.

Ability to manage multiple projects and meet deadlines.

Qualifications

Bachelor's degree in Marketing, Business, or a related field.

1–3+ years of experience in digital marketing.

Google Ads, Google Analytics, or Meta Blueprint certifications are an advantage.

Preferred Tools

Google Analytics (GA4)

Google Ads

Meta Ads Manager

Google Search Console

SEMrush / Ahrefs

Canva

WordPress

Microsoft Excel

Benefits

Competitive salary

Performance-based incentives

Career growth opportunities

Professional training and certification support

Friendly and collaborative work environment

Pay: ₹20,000.00 - ₹35,000.00 per month

Work Location: In person