Growth Marketing Leader (Singapore)

Our Client:

Our client is a leading fintech company dedicated to helping companies to increase their digital payment performance and capabilities. They are seeking an experienced and results-oriented Growth Marketing Leader to drive the execution of the Singapore marketing strategy and accelerate business growth. This person will oversee the day-to-day execution of marketing activities, mentor a high-performing team, and collaborate closely with Sales, Product, and Business stakeholders to drive demand generation, merchant acquisition, and revenue growth.

Key Responsibilities:

Marketing Leadership & Team Management

Lead and manage the day-to-day operations of the Singapore marketing team across performance marketing, content, social media, creative design, and video production.

Translate regional marketing strategies into effective local execution plans, ensuring campaigns are delivered on time and aligned with business objectives.

Provide leadership, coaching, and mentorship to develop a high-performing marketing team while fostering accountability and continuous improvement.

Empower the team by removing execution barriers, prioritising initiatives, and making informed operational decisions with minimal supervision.

Partner closely with regional and cross-functional stakeholders to ensure marketing initiatives support overall business goals.

Growth Marketing & Demand Generation

Develop and execute integrated demand generation strategies to support customer acquisition, merchant growth, and revenue objectives across multiple business units.

Lead the planning, execution, and optimisation of multi-channel marketing campaigns across digital and offline channels, including paid advertising, email marketing, WhatsApp engagement, events, and direct marketing.

Manage and optimise paid acquisition campaigns across platforms such as Google, Meta, LinkedIn, and other relevant digital channels to maximise marketing performance and return on investment.

Work closely with Sales teams to develop campaigns, workshops, events, and partner initiatives that generate qualified leads and accelerate pipeline growth.

Continuously experiment with new growth strategies, marketing technologies, and campaign optimisation techniques to improve customer acquisition efficiency.

Content Strategy & Brand Marketing

Oversee Singapore's content and social media strategy, ensuring messaging is aligned with brand positioning and commercial objectives.

Collaborate with content creators, designers, and video production teams to produce compelling marketing assets that drive engagement and conversion.

Maintain consistency across all marketing communications while strengthening brand visibility and thought leadership within the industry.

Performance Analytics & Marketing Optimisation

Define, monitor, and optimise key marketing performance indicators, including lead generation, customer acquisition cost, conversion rates, campaign ROI, and merchant acquisition metrics.

Analyse campaign performance and customer insights to identify opportunities for continuous improvement and marketing optimisation.

Present regular performance reports and strategic recommendations to senior leadership, supported by data-driven insights.

Identify process improvements, marketing automation opportunities, and operational efficiencies to enhance overall marketing effectiveness.

Requirements:

Bachelor's Degree in Marketing, Business, Communications, or a related discipline.

At least 10 years of progressive marketing experience , including several years in a leadership or managerial role.

Proven experience leading integrated growth marketing and demand generation programmes across digital and offline channels.

Strong expertise in performance marketing, including campaign planning, optimisation, analytics, and budget management across platforms such as Google Ads, Meta, LinkedIn, and other digital advertising channels.

Hands-on experience managing marketing automation, email campaigns, customer engagement platforms, and event marketing initiatives.

Demonstrated ability to lead, coach, and develop high-performing marketing teams in a dynamic environment.

Strong analytical mindset with the ability to interpret marketing data, identify trends, and translate insights into actionable business strategies.

Excellent stakeholder management and cross-functional collaboration skills, with the ability to influence teams across Sales, Product, and Business functions.

Experience within technology, digital solutions, fintech, payments, SaaS, or other high-growth B2B environments is highly preferred.

Commercially driven with a strong understanding of how marketing contributes to revenue growth, customer acquisition, and business performance.

Self-motivated, resourceful, and comfortable operating in a fast-paced, agile organisation where ownership, adaptability, and execution excellence are essential.

EA Licence No: 23S1615