Senior Manager, Product Marketing - Platform

Introduction:

Who we are…

Founded in 2002, ELMO Software is the trusted provider of HR technology solutions to 2,000+ mid-sized organisations and more than one million end users across Australia and New Zealand.With a comprehensive suite of ISO-certified solutions that span the full employee lifecycle, ELMO Software is designed to scale as organisations grow. Flexible and configurable, ELMO’s one-stop HRIS fits to your specific needs and workflows.Through powerful technology, automation, data and analytics, ELMO Software empowers HR professionals to play an integral role in company decision making.

Life & Culture...

At ELMO you will be joining an epic team with the opportunity to make a big impact. We foster an authentic, collaborative, fun working environment and being an ELMOnian means you're part of an amazing team that will push you to grow, support you with challenges and allow you to shine. Some of our benefits include:

Hybrid work set up

Paid Parental leave - 12 weeks primary, 6 weeks secondary

Birthday leave, YOU day each year, as well as connecting people leave (up to 2 weeks working from anywhere)

Inhouse Learning and Development initiatives

ELMO Social and Diversity clubs

Wellbeing initiatives

Mental Health/EAP programs

Flare Benefits (great discounts, novated leasing, salary sacrifice)

Our values:

Reimagine What's Possible - We believe innovation is human at its core. By staying open, fearless, and adaptive, we continuously push boundaries - while keeping people at the heart of everything we do.

Obsess over Customers – Everything we do is designed to positively impact our customers.

Help Others Thrive - Be they colleagues, communities or customers, we champion ways to help others thrive.

Be Fearlessly Optimistic - We bring unwavering positivity to any challenge, as we know it will drive meaningful change.

Please note: Our internal Talent Acquisition team has got this covered, we’re not open to using an agency for this role.

Description:

Job Description

We are seeking a permanent, Sydney or Melbourne -based Senior Manager, Product Marketing (Payroll & Workforce Management) to report directly to our Head of Brand & Product Marketing. In this strategic role, you will cross-functionally orchestrate go-to-market readiness and demand programs for ELMO's partner payroll and our owned workforce management product portfolio.

This is a greenfield opportunity requiring a positioning and marketing expert who can wear multiple hats during the critical initial launch phase of our new workforce management brand and product in Australia.

Key Responsibilities:

Workforce Management Positioning and Launch Readiness: Lead the market launch of ELMO's new Workforce Management product in Australia. Own the narrative, develop positioning and messaging frameworks, and translate technical functionality into value propositions tailored by segment (aged care, hospitality, retail, manufacturing).

GTM Strategy & Product Adoption: Execute end-to-end GTM strategies partnering with cross-functional stakeholders and the broader marketing team. Build adoption, expansion, upsell, and cross-sell playbooks while tracking performance against revenue impact.

Cross-functional Leadership & Enablement: Partner closely with Sales Enablement, Core Product Marketing, and broader Marketing teams to align messaging frameworks, run demand campaigns, and influence the product roadmap.

Skills and Experiences:

Skills & Experience

To be successful in this role, you should possess:

7-10+ years of experience in Product Marketing within high-growth B2B SaaS, ideally with multi-product portfolios or partner ecosystems.

Minimum of 3 years navigating a Senior Marketing role, preferably working within a fast-paced, agile organisation previously.

You thrive in the unknown: This role requires a certain comfortability operating in a sometimes ambiguous environment.

Proven GTM Success: Demonstrated track record launching new products or brands to market, establishing messaging architecture from scratch, and driving expansion revenue.

Research Expertise: Hands-on experience with VoC programs, buyer research, win/loss analysis, and competitive intelligence.

Industry Domain Knowledge: Prior experience with workforce management, HR tech, payroll, or time and attendance solutions is highly regarded.

Core Attributes: A strategic storyteller with high EQ and IQ, capable of operating autonomously through ambiguity and influencing stakeholders without direct authority.

At ELMO, we are passionate about empowering HR with responsible, secure and safe AI, aiming to be among the first in Australia and New Zealand to achieve ISO 42001:2023 certification. Handling sensitive employee data necessitates strict adherence to our ISO 27001:2022 Certified security policies, making data privacy and security paramount in every role.