Strategic Initiatives Marketing Manager

Role Overview

We are seeking an experienced retail marketer to drive delivery across key marketing priorities in Germany and the wider Central Europe region (Germany, Austria, Switzerland).

This is a high-impact, execution-led role with a primary focus on retail investor go-to-market (c.70%), complemented by regional marketing support (c.30%) of central Europe (Germany, Switzerland, Austria).

The role plays a key part in bringing our retail marketing strategy to life in central Europe, focused on building engagement with self-directed investors through digital channels, platform ecosystems and content-led activation. It requires a marketer who can translate strategy into execution, operate with pace, and deliver measurable outcomes across multiple workstreams.

Key Responsibilities

Retail Go-To-Market Execution (c.70%)

Support delivery of retail investor marketing in central Europe incl. Germany and wider, focused on self-directed investors, digital engagement and platform ecosystems:

Execute retail marketing campaigns across digital, content and paid channels, adapting pan-European activity for the German market (and wider)

Partner with the content team to support the development of ETF education initiatives, ensuring content is regionalised, clear, engaging and compliant for retail investors in Central Europe

Support content-led engagement including editorial, podcasts and educational series aligned to investor needs

Activate finfluencer and content partnerships (e.g. JustETF, ExtraETF), ensuring alignment with brand and regulatory guardrails

Support marketing across digital wealth platform partnerships, tailoring content to platform environments and investor behaviour

Translate audience persona and Psychographix insights into targeting, messaging and campaign execution

Liaise with internal SEM and paid social centre of excellence teams, providing clear briefs and ensuring alignment with campaign objectives

Support sales enablement, developing marketing assets for the Head of Partnerships and broader sales teams

Track performance and contribute to a test-and-learn approach, exploring AI-driven opportunities to improve content, personalisation and engagement

Ensure all activity is compliant with BaFin, MiFID II working with compliance and legal colleagues.

2. Central Europe Regional Marketing Support (c.30%)

Support delivery of regional marketing activity across Germany, Austria and Switzerland, across all audiences including institutional and intermediary clients, ensuring alignment with sales priorities and EMEA strategy:

Contribute to the execution of the Central Europe marketing plan, delivering campaigns in a measurable and efficient way aligned with brand and business objectives

Partner with sales teams to support integrated campaigns across product launches, asset classes and key initiatives

Support the development, localisation and maintenance of marketing collateral and digital content, ensuring consistency and local relevance

Coordinate marketing activities across markets, ensuring aligned messaging, execution and governance

Contribute to planning cycles, campaign tracking, reporting and budgeting

Support regional events, roadshows and key conferences in partnership with sales and events teams

Coordinate with external partners (e.g. agencies, media) to support campaign execution and performance evaluation

3. Strategic Delivery & Stakeholder Management

Support priority strategic marketing initiatives across EMEA

Act as a connector across brand, retail, partnerships, digital teams and agencies

Maintain strong delivery discipline:

Clear timelines and ownership

Stakeholder alignment

Regular performance tracking and reporting

Act as an AI-enabled marketer, embedding tools such as Copilot into day-to-day workflows to improve productivity and output quality

Identify opportunities to use agent-based AI (agentic AI) to automate or scale repeatable marketing tasks, where appropriate

Share best practice, use cases and learnings with the wider team to build AI capabilities across marketing

Skills & Experience

Fluent in English and German

Experience delivering retail or digital marketing campaigns

Background in ETF, retail investing, wealth or fintech marketing (preferred)

Understanding of German retail investor behaviour and digital ecosystem

Experience supporting content partnerships, influencer activity or content-led campaigns

Experience working in a matrixed or regional organisation

Strong organisational and stakeholder management skills

Data-aware and comfortable using performance insights to inform decisions

Familiarity with AI tools is an advantage

What Success Looks Like

Strong delivery of retail marketing campaigns in Central Europe (Germany and wider)

High-quality, compliant content tailored to retail investors

Consistent support to sales and regional marketing activity

Clear contribution to improving campaign effectiveness over time

Profile

This role is best suited to someone who:

Is hands-on and delivery-focused, with strong attention to detail

Can manage multiple workstreams and priorities effectively

Is comfortable working across teams and stakeholders

Understands how to communicate with self-directed retail investors in a simple, clear way

Is proactive, organised and solutions-oriented

About State Street

Across the globe, institutional investors rely on us to help them manage risk, respond to challenges, and drive performance and profitability. We keep our clients at the heart of everything we do, and smart, engaged employees are essential to our continued success.

We are committed to fostering an environment where every employee feels valued and empowered to reach their full potential. As an essential partner in our shared success, you’ll benefit from inclusive development opportunities, flexible work-life support, paid volunteer days, and vibrant employee networks that keep you connected to what matters most. Join us in shaping the future.

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