Vertical Marketing Manager (f/m/d)

We are looking for an experienced Vertical Marketing Manager (f/m/d) to drive global marketing strategies for key industries and scale the positioning of our Buildings portfolio. In this role, you will own vertical marketing plans, shape compelling value propositions, and translate strategic narratives into impactful campaigns and content. Working closely with global stakeholders, you will enable sales and demand generation teams, leverage market insights, and ensure consistent, scalable marketing execution across regions.

What we offer you

An attractive remuneration package

Access to Siemens share plans

30 days of paid vacation and a variety of flexible work schedules that allow time off for you and your family

2 to 3 days of mobile working per week as a global standard

Flexible training opportunities for both your professional and personal development that you can tailor to your interests

Since each of over 300,000 team members feels that other benefits are particularly important, and we cannot list our entire benefit portfolio here, you can find more information here.

The individual benefits are subject to regulatory, contractual, or corporate conditions.

How you’ll make an impact

As a Vertical Marketing Manager, you develop global marketing strategies and content tailored to building customers across the most relevant industries (verticals), reporting to the Head of Marketing for Verticals & Sustainability at Siemens Smart Infrastructure Buildings

Own & develop the marketing plan for the verticals incl. metrics and budget planning, collaborating closely with the Vertical Heads, our Technical Units, Countries, Communications and your peers in Offer Marketing

Author and orchestrate a marketing strategy that your peers and countries will be able to translate into campaigns & tactics

Ensure planning is in line with overarching Go to Market strategy

Articulate value proposition and strategic narrative and position our portfolio for Buildings in the most relevant industries and verticals (e.g. for Higher Education, industrial verticals, other)

Lead & design the strategic narrative providing guidance to demand generating and Sales teams

Ideate & craft battle cards and use cases on real life customer challenges

Create compelling, customer-centric content that can be used in an omnichannel and multipurpose approach for digital assets, Sales collateral, whitepapers, event storylines

Leverage market, customer and competitive insights as a basis for all of the above and where needed ideate, conduct and conclude on research in partnership with the business to create actionable insights

Lead selected industry events from a marketing perspective, including event strategy, storyline, topic focus, and business review

Stay up-to-date on relevant verticals trends and regulations, bringing new insights to the team

Your success is grounded in

Education: Degree in Marketing, Computer science, business administration, or a comparable discipline

Experience & Skills:

Experience in the Buildings industry and related products, portfolio and services knowledge a must have

Long-term professional experience in B2B Tech Marketing and proven track record in delivering complex B2B marketing projects on a global scale

Ability to translate thought leadership into real customer use cases by understanding both our portfolio, the industry and our customer needs

Understanding of concepts, practices and procedures in the most relevant vertical industries (e.g. Higher Education, industrial verticals, other)

Experience in content creation, customer and marketing research and analysis as well as vendor/agency management and have good knowledge of a state-of-the-art Marketing and Sales concepts, practices, metrics, and procedures

Knowledgeable in digital demand generation to work hand in hand with partnering teams generating demand

Ways of working

Ability to work across teams, contribute to technical discussions, and support engineering decisions in complex environments, while collaborating effectively across engineering, operations, and support organizations.

Strong technical depth combined with a hands-on and pragmatic mindset, as well as a structured and solution-oriented way of working with a focus on long-term improvements rather than short-term fixes.

Passion for building reliable, scalable services and improving production environments in a sustainable way, along with a willingness to share knowledge and contribute to continuous improvement across teams.

Languages

Strong communication skills and be fluent in English and be able to explain complex topic in an engageable way. Fluent German is a plus. Additional languages are welcome

You are much more than your qualifications, and we believe in the potential of every single candidate. We look forward to getting to know you!

At Siemens, we believe that feeling valued and included is the foundation for doing great work. That’s why we aim to create an inclusive workplace where everyone feels a sense of belonging, and where individual perspectives and experiences are celebrated. Our commitment to fairness and respect extends to every applicant.

About us

Ready to dive into the future?

At Siemens Smart Infrastructure Buildings, we focus on creating innovative solutions to make buildings smarter, safer, and more sustainable – in other words, simply better. Interested in being part of this journey? Join us and seize the opportunity to shape the future with us.

You can find more information about the department and its products here: Building X | Siemens

www.siemens.de/careers – if you would like to find out more about jobs & careers at Siemens.

FAQ – if you need further information on the application process.