Senior Retail Marketing Partner (f/m/d)
About the role
We are looking for you to join our headquarters in Hamburg's HafenCity in full-time (38.5 h/week)!
Senior Retail Marketing Partner (f/m/d)
Your new job includes
As a Senior Retail Marketing Partner (m/f/d), you will be responsible for the retail marketing strategy for a specific region and will ensure that all marketing activities contribute measurably to regional business goals. In this role, you will act as a strategic partner to Sales and Commercial teams and ensure that marketing initiatives translate into tangible results.
In particular, you will
Develop and oversee the integrated regional retail marketing strategy across the entire customer journey
Create location-specific annual marketing plans - taking into account global guidelines, regional business objectives, and space and budget constraints
Prioritize, orchestrate, and manage the impact of marketing initiatives based on business impact
Select the appropriate marketing mix, hand it off to relevant departments, monitor marketing performance using defined KPIs, and derive and implement optimization measures
Act as a strategic sparring partner for sales and location managers, evaluate and share best practices, and scale successful approaches
Analyze market trends and customer data, derive innovative activation measures, and make their impact transparent (KPIs, learnings, optimization)
Orchestrate cross-functional projects and activations (including with Store Development, Commercial, Sales, and local marketing leads)
Manage project teams without direct supervisory authority and assume budget responsibility within the project context
What you should bring along
Bachelor’s degree in marketing, business administration, or a comparable qualification
At least 5 years of professional experience in retail and/or marketing, with significant experience in strategic management
Strong analytical skills, as well as a focus on KPIs and results
Proven ability to manage complex projects and exert influence without direct managerial authority
Very strong consulting, communication, and presentation skills
Business fluent in German and English
If you do not tick all boxes, but still believe you are a match to this role, we are happy to get in touch.
What you can be excited about
Attractive employee discounts
Flexible working hours
Subsidised public transport
Extensive training and development opportunities
Employer-funded pension
Questions about this role
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