Senior Brand Strategy Manager (m/f/d)
About the role
We are looking for you to join our headquarters in Hamburg's HafenCity in full-time (38.5 h/week)!
Senior Brand Strategy Manager (m/f/d)
Your new job includes
As Senior Brand Strategy Manager (m/f/d), you will develop and manage our overarching brand and partnership strategy in the international travel retail sector and ensure a consistent, distinctive brand experience across all touchpoints.
In particular, you will
develop and refine our overarching brand strategy and positioning in the international travel retail landscape
define key brand elements and strategic guidelines for consistent storytelling
ensure that the brand strategy aligns with corporate goals and market requirements
ensure a consistent and recognizable brand experience across all internal and external touchpoints
develop principles, guidelines, and frameworks to manage the brand experience
translate corporate priorities into a clear partnership strategy and define strategic focus areas and value propositions
conceive and develop brand and partnership initiatives, as well as scalable collaboration models and programs
work with internal and external partners to develop strategic partnership concepts through to implementation
serve as the central point of contact for strategic and creative partners
prepare decision-making materials and presentations for the Executive Board and moderate strategic discussions
What you should bring along
A degree in marketing, business administration, or a comparable qualification
More than 5 years of experience in retail and/or marketing, including experience in brand, marketing, or partnership management, ideally in an international retail environment
In-depth knowledge of strategic brand management and the creation of consistent brand experiences across various channels
Strong communication skills and excellent stakeholder management
Strong analytical skills, strategic thinking, and a results-oriented approach
Proven experience in coordination and project management in a cross-functional environment
Excellent written and spoken German and English skills
If you do not tick all boxes, but still believe you are a match to this role, we are happy to get in touch.
What you can be excited about
Attractive employee discounts
Flexible working hours
Subsidised public transport
Extensive training and development opportunities
Employer-funded pension
Questions about this role
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