Director, Product Management - Content Lifecycle

Company Description

At Nielsen, we are passionate about our work to power a better media future for all people by providing powerful insights that drive client decisions and deliver extraordinary results. Our talented, global workforce is dedicated to capturing audience engagement with content - wherever and whenever it’s consumed. Together, we are proudly rooted in our deep legacy as we stand at the forefront of the media revolution. When you join Nielsen, you will join a dynamic team committed to excellence, perseverance, and the ambition to make an impact together. We champion you, because when you succeed, we do too. We enable your best to power our future.

Job Description

PRISM is Nielsen's flagship content intelligence platform. It is redefining how studios, financiers, distributors, and leagues value, transact around, and invest in content globally.

The Director, Content Lifecycle Product is the architect of PRISM's commercial intelligence engine for film, TV, and streaming. This is one of the most consequential product leadership roles in Nielsen's content division - responsible for building, from scratch, the platform layer that banks, private equity firms, major studios, and global distributors will use to make multi-million dollar funding and distribution decisions.

This is not a feature roadmap role. It requires full architectural ownership of a B2B intelligence platform with direct integration into financial institutions' loan approval systems, studio rights databases, and proprietary greenlighting tools. The Director will define the predictive models, enterprise workflow integrations, and persona-specific UX governance that make PRISM the authoritative commercial intelligence layer for the content industry.

Responsibilities

Platform Architecture

Architect PRISM's commercial intelligence engine for the film, TV, and streaming lifecycle - from development and financing through theatrical release, streaming distribution, and catalog monetization

Design and own proprietary ROI and Greenlight Simulation models that banks, studios, and financiers will use as the primary basis for multi-million dollar funding decisions

Build the composite market view architecture, unifying social sentiment, theatrical performance, and streaming consumption data into a single authoritative content valuation model

Enterprise Integration Strategy

Own the enterprise workflow integration strategy across financial institutions, major studios, and distributors - including mandatory embedding into underwriting software, rights management systems, and greenlighting tools

Define API architecture and integration standards for institutional partners, with full accountability for compliance, data governance, and security requirements in high-stakes financial contexts

Drive systemic integration depth: volume and quality of proprietary API integrations across institutional systems is a primary performance metric

UX Governance & Persona Design

Lead governed, persona-specific interface design across distinct stakeholder groups: High-Fidelity Risk View for bank compliance committees, Creative Performance View for studio development teams, and Distribution Intelligence View for global distributors

Establish UX standards and design governance for the content lifecycle module, ensuring interface consistency and data fidelity across all user personas

Client Engagement

Represent PRISM at the C-suite level with studio, banking, and investment firm clients - credibility and authority in these relationships is a commercial prerequisite for enterprise retention

Partner with Sales and Account Management on enterprise contract negotiations, renewal strategy, and platform expansion within key accounts

Roadmap & Cross-Functional Leadership

Own the full product roadmap for the content lifecycle module, setting priorities and tradeoffs across engineering, data science, design, and go-to-market teams

Operate with independence - making architectural decisions, managing stakeholder expectations, and resolving cross-functional conflicts without VP escalation for routine matters

How Success is Measured

Strategic Decision Influence (SDI): % of greenlight and funding decisions where PRISM data is the cited primary driver

Institutional LTV & Retention: renewal rate and YoY revenue growth from studio and agency enterprise tiers

Revenue Forecasting Precision (MAPE): forecast accuracy vs. actualized Box Office and streaming performance at 12–18 month horizons

Time-to-Market Reduction: measurable decrease in "Package to Financed" cycle time attributed to PRISM deal-acceleration tools

Systemic Integration Depth: volume of institutional systems integrated via proprietary API

Qualifications

8–12+ years in product management, with at least 4 years in a Director-level or equivalent role owning complex B2B platform products

Demonstrated experience building or scaling data intelligence platforms in content, media, entertainment, or adjacent industries (fintech, MarTech, or AdTech with media clients also considered)

Track record of direct enterprise client engagement at the VP/C-suite level, including ownership of commercial relationships and contract negotiations

Experience with financial services or enterprise workflow integration in compliance-sensitive environments strongly preferred

Technical & Domain Knowledge

Deep understanding of content financing, distribution, and rights economics - familiarity with how studios, banks, and distributors evaluate content investments

Proficiency with predictive modeling concepts, statistical forecasting, and data architecture sufficient to evaluate model quality and make architectural tradeoffs

Experience with enterprise API integration strategy and data governance in regulated or compliance-sensitive environments

Leadership & Judgment

Demonstrated ability to architect from zero - greenfield product builds with no legacy infrastructure or established playbook

Operates with executive-level independence; does not require VP oversight for day-to-day architectural decisions

Credible, confident communicator with C-suite counterparts at studios, banks, and investment firms

Strong cross-functional leadership - able to align engineering, data science, design, and commercial teams around a shared roadmap

#LI-AW1

Additional Information

Enabling your best to power a better media future.

Holistic Rewards: We are committed to an inclusive benefits package that supports our employees and their families. This includes comprehensive health and wellness plans, a 401(k) with a Nielsen company match, and a generous paid time off policy. Depending on the role, additional benefits may include a company-provided vehicle and/or discretionary incentive/bonus eligibility.

Compensation Transparency: The posted base salary range is a reasonable estimate that may be adjusted based on the final work location of the selected employee. Individual pay within the range is determined by factors such as experience, training, geography, certifications, and business needs. Beyond base salary, this role may be eligible for bonuses, equity, or other incentives.

Nielsen makes hiring decisions without regard to disability status, protected veteran status, or membership in any other protected class.

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