Digital Paid Meida Account Manager

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USA TODAY Co., Inc. is a diversified media company with expansive reach at the national and local level dedicated to empowering and enriching communities. We seek to inspire, inform, and connect audiences as a sustainable, growth focused media and digital marketing solutions company. Through our trusted brands, including the USA TODAY NETWORK, comprised of the national publication, USA TODAY, and local media organizations, including our network of local properties, in the United States, and Newsquest, a wholly-owned subsidiary operating in the United Kingdom, we provide essential journalism, local content, and digital experiences to audiences and businesses. We deliver high-quality, trusted content with a commitment to balanced, unbiased journalism, where and when consumers want to engage. Our digital marketing solutions brand, LocaliQ, supports small and medium-sized businesses with innovative digital marketing products and solutions. USA TODAY Co. open roles are featured on various external job boards. When applying to a position at USA TODAY Co., you should be completing an application on USA TODAY Co. Careers via Dayforce. Job postings directing you to complete an application on other external sites may not be valid. If you are a California resident, you acknowledge that by applying for a job with us, this California Job Applicant Privacy Notice will apply to our collection, use, and disclosure of your personal information. To connect with us, visit www.usatodayco.com

LocaliQ is looking for a Digital Paid Media Account Manager to build, maintain, and grow client relationships by managing advertising campaigns across multiple platforms (e.g., Google, Meta, Simpli.fi, TikTok, Snapchat, LinkedIn).

The primary focus is to help clients achieve and exceed their marketing goals through strategic planning and data-driven analysis. You will serve as the primary point of contact for client needs, partner closely with sales, and deliver solutions that maximize ROI.

This role requires adaptability in a fast-changing marketing landscape. You will collaborate across teams, adjust strategy as needed, and keep programs responsive to client priorities.

Detailed Job Responsibilities:

Own client relationships by building trust, communicating transparently, and delivering results against shared business objectives.

Align on goals, manage expectations, and coordinate internal partner teams to deliver the agreed approach.

Run regular performance reviews (weekly/monthly) that connect results to client goals and clearly communicate wins, risks, and next steps.

Translate client objectives into media strategies and campaign implementation plans.

Partner with Sales and Optimization to execute strategy, optimize performance, and exceed client business goals.

Advise clients on near-term and upcoming strategies to improve performance and results.

Maintain a consistent marketing message across channels (search, display, social, and owned/operated digital and print).

Use CRM, ad platforms, and LocaliQ proprietary tools daily to manage workflows and support campaign execution.

Monitor daily performance, identify trends, discuss results with clients, and recommend optimizations and new tactics.

Coordinate with ad operations and digital solutions teams to deliver on client objectives and resolve issues quickly.

Key Skillset Requirements:

Ability to quickly master business processes, marketing and technology concepts

Demonstrated expertise in customer relationship management

Mastery of key technologies and systems to review and advise on digital marketing campaigns

Advanced capabilities to effectively understand and speak toward digital advertising campaigns –Search, Display, Marketing Management Systems, traditional marketing endeavors etc.

Strong technical skills to recommend, adjust, and continually improve campaigns across their lifecycle.

Experience with digital marketing publishing systems and related workflows.

Excellent verbal and written communication skills

Demonstrate understanding of how retail/service media, sales, and operations work together to successfully drive a business

Proven track record in relationship building and account management

Works efficiently and continuously improves processes and workflows

Moderate Excel and PowerPoint skills required

Key Competencies:

Marketing Concepts & Digital Marketing Acumen: pay-per-click, programmatic display, social, email marketing, and tracking concepts (Analytics (GA4), Leads, etc)

Customer Focused

Proactive, creative, and analytical thinking

Business Process & Technology Acumen

Team Collaboration

Conflict Management

Flexible With Change Management

Proven Success in implementing ideas in a fast-paced environment

Attentive To Detail

About You:

Bachelor's degree in general business, economics, finance, marketing, advertising, public relations, journalism, or English

5+ years hands-on experience managing online/digital advertising campaigns

Must have 5+ years of client facing service/account management experience

Google Ads & Google Analytics Certified

A collaborative leader who sets the standard and stays composed while resolving complex issues

#LI-REMOTE

#LOCALiQ

#LI-LL

The annualized base salary for this role will be $60, 000,00 - $7,000.00. Variable compensation is not reflected in these figures and based on the role, may be applicable. Exact compensation may vary based on skills, experience, location, and union representation, if applicable.