Global Marketing Content Specialist

Axalta has remained at the forefront of the coatings industry by continually investing in innovative solutions. We engineer technologies that protect customers’ products – whether they are battling heat, light, corrosion, abrasion, moisture, or chemicals – and add dimension and beauty with colourful finishes. We have a vast and ever-evolving portfolio of brands primed to play an important part in everything from modernizing infrastructure around the world to enabling the next generation of electric and autonomous vehicles.

We are currently looking for a Global Marketing Content Specialist to join our Global Refinish Marketing Team based in Asturias (Spain).

In this role, you will create and deliver marketing content, sales tools, and training materials that support Axalta’s global Non-Paint initiatives. Working closely with teams across the business, you will help develop and execute global marketing programs, ensure consistent brand messaging, and support business growth through impactful, customer-focused communications. Experience in B2B, automotive aftermarket, industrial products, or related industries would be an advantage.

Key Responsibilities

Develop and manage marketing collateral, sales tools, technical documentation, and other customer-facing assets in collaboration with internal stakeholders.

Create impactful presentations and content that clearly communicate Axalta’s value proposition throughout the customer journey.

Support the planning and execution of internal and external communication programs in partnership with the Social Media Manager.

Manage and optimize content within the sales enablement platform (Seismic), ensuring resources are easily accessible and effectively used by teams.

Design and deliver training materials to support the adoption and effective use of marketing and sales tools.

Build strong cross-functional relationships to successfully lead and execute marketing initiatives.

Ensure brand consistency across all communications and marketing materials.

Key requirements

Minimum 5 years of experience in marketing, communications, content development, or a related business field.

Proven experience creating content in a B2B environment.

Project management experience is an advantage.

Strong communication and presentation skills, including advanced PowerPoint proficiency.

Creative, organized, and detail-oriented, with the ability to manage multiple priorities in a fast-paced environment.

Strategic mindset combined with a collaborative, hands-on approach.

Ability to work independently while contributing effectively within a global team.

Strong relationship-building skills with colleagues, partners, and stakeholders.

Bachelor’s degree in marketing, Communications, Business, or a related field preferred.

Fluent English is required; additional language skills are a plus.

Willingness to travel occasionally.

Experience in automotive aftermarket, industrial products, or packaging is considered an asset.

Axalta operates its business in two segments: Performance Coatings and Mobility Coatings, which serve four end markets, including Refinish, Industrial, Light Vehicle and Commercial Vehicle, across North America, EMEA, Latin America and Asia-Pacific. Our diverse global footprint allows us to deliver solutions in over 140+ countries and coat 30 million vehicles per year. We’ve recently set an exciting 2040 carbon neutrality goal, in addition to 10 other sustainability initiatives, and we take pride in working with our customers to optimize their businesses and achieve their goals.

Our Company:

Axalta has remained at the forefront of the coatings industry by continually investing in innovative solutions. We engineer technologies that protect customers’ products – whether they are battling heat, light, corrosion, abrasion, moisture, or chemicals – and add dimension and beauty with colorful finishes. We have a vast and ever-evolving portfolio of brands primed to play an important part in everything from modernizing infrastructure around the world to enabling the next generation of electric and autonomous vehicles.

Axalta operates its business in two segments: Performance Coatings and Mobility Coatings, which serve four end markets, including Refinish, Industrial, Light Vehicle and Commercial Vehicle, across North America, EMEA, Latin America and Asia-Pacific. Our diverse global footprint allows us to deliver solutions in over 140+ countries and coat 30 million vehicles per year. We’ve recently set an exciting 2040 carbon neutrality goal, in addition to 10 other sustainability initiatives, and we take pride in working with our customers to optimize their businesses and achieve their goals.

Axalta may use technology-assisted tools, including artificial intelligence (AI), to support certain aspects of the recruitment and selection process. These tools may be used to help manage applications, identify job-related qualifications, and assist recruiter review. All hiring decisions involve human oversight and review.

Recruitment Fraud Alert: We take candidate safety seriously. If you believe you’ve encountered a fraudulent job posting claiming to represent our company, please include a link or screenshot and report it to TA-Support-Center@axalta.com.