Director, Web & Digital Experience

Overview

Role Overview

The Director, Web and Digital Experience leads Hyland’s global web strategy as a core component of the marketing growth engine. This role ensures the website is a high-performing platform that drives pipeline creation, accelerates buyer journeys, and delivers measurable business outcomes.

Partnering closely with Demand Generation, Marketing Strategy & Operations, Product Marketing, and Sales this leader aligns digital experience strategy to brand recognition, revenue goals and go-to-market priorities. The role also drives modernization of Hyland’s digital presence through AI-enabled capabilities, data-driven decision-making, and continuous optimization.

Key Responsibilities

Website Strategy & Pipeline Impact

Define and lead global website strategy aligned to growth, pipeline, brand and customer experience goals

Establish the website as a measurable contributor to pipeline creation, progression, and conversion

Leveraged focused GEO/AEO approaches to keep Hyland top of mind in key online topics

Strategically help establish Hyland’s brand and evolving category in market on our web properties.

Translate go-to-market priorities into scalable digital experiences supporting campaigns, ABM, and full-funnel engagement

Performance & Optimization

Own website performance metrics including traffic quality, conversion, engagement, and pipeline contribution

Establish KPIs, reporting, and operating rhythms aligned to marketing’s performance model

Drive continuous optimization through testing, personalization, AEO/GEO, SEO, and data-driven experimentation

Digital Experience & Journey Integration

Enable seamless, end-to-end buyer journeys from engagement through conversion

Integrate segmentation, personalization, and ABM strategies to improve relevance and pipeline velocity

Align website experiences to campaign strategy and sales engagement

Cross-Functional Alignment & Operating Model

Partner across marketing, sales, and regional teams to support integrated execution

Balance centralized strategy with regional needs to drive consistency and scale

Provide visibility into website performance and digital engagement trends

Content, Technology & Innovation

Oversee content governance, UX, and information architecture to ensure consistency and usability and optimized for AEO/GEO

Evolve the web technology ecosystem (CMS, analytics, personalization, experimentation)

Leverage AI and emerging technologies to improve speed, personalization, and performance

Leadership & Operational Excellence

Lead and develop a high-performing website and digital experience team

Establish scalable processes, governance, and best practices

Drive a culture of accountability, experimentation, and continuous improvement

Experience & Qualifications

10+ years in digital marketing, website strategy, or digital experience leadership

Demonstratable experience with keeping pace of AEO/GEO needs

Proven success driving website performance tied to pipeline, engagement, and business outcomes

Experience aligning digital strategy to revenue and full-funnel marketing execution

Expertise in website strategy, UX, SEO, analytics, and conversion optimization

Familiarity with personalization, ABM, and marketing technology platforms

Strong cross-functional leadership and stakeholder management skills

Experience leading digital transformation and leveraging AI to improve performance

About Hyland

Hyland is the pioneer of the Content Innovation Cloud™, delivering ubiquitous enterprise intelligence to organizations with solutions that unlock actionable insights and drive automation. © Hyland. All rights reserved.

Trusted by thousands of organizations worldwide, including many of the Fortune 100, Hyland's solutions create the foundation for a connected, agentic enterprise, where teams harness the power of AI to redefine how they operate and engage with those they serve. For additional information on Hyland's platform and services, please visit Hyland.com.

#HylandLife

Since 1991, it has been Hyland's mission to help our employees, customers and partners exceed their potential with our industry-leading content services platform. Our employees exude a contagious energy and are passionate about what they do – whether it's helping customers succeed, raising up their fellow Hylanders, or engaging in the communities where they live and work.

The #HylandLife hashtag encompasses our employee-centric culture. Our employees live our culture day in and day out by bringing their best self to work. Hyland supports them to do just that through career development resources, wellbeing programs and innovation practices. We thrive on diverse viewpoints and new ideas and believe that a positive, inclusive workplace is imperative to sustainable success.

As we've grown to a company of nearly 4,000 strong, we have the opportunity to make a significant impact on our communities. We strongly support employee initiatives and align our giving campaigns and programs to organizations that are important to them.

Equal Opportunity Statement