Store Manager
Skills
About the role
About the Role
As an M&S Opticians Manager, you will be responsible for driving sales performance, building customer awareness, and growing the business while ensuring an exceptional customer experience. Your leadership will be key in managing a high-performing team, including clinical professionals, and fostering a culture of excellence. With a strong understanding of sales delivery and business growth, you will take ownership of the store’s success, utilising your commercial awareness and strategic thinking to maximise performance.
Key Responsibilities
Lead, onboard, and develop team members to reach their full potential
Lead the promotion of M&S Opticians throughout the store to drive customer engagement
Maintain high sales performance while ensuring excellent customer service
Manage resources effectively to maximise sales and conversions
Build strong working relationships with the clinical professionals in store to optimise their contribution to sales and service
Work towards achieving Key Performance Indicators (KPIs) and sales targets
Implement company policies, procedures, and systems efficiently
Identify and implement strategies for business growth and customer retention
Ensure compliance with data protection, safeguarding, and company policies
About You
You are an experienced retail or optical manager with a strong track record in driving sales, leading teams, and delivering outstanding customer service. A confident and inspirational leader, you excel at developing your team, fostering a high-performance culture, and maximising business growth. With strong commercial awareness, problem-solving skills, and a strategic mindset, you are always looking for ways to enhance the customer experience, efficiency and performance. Your ability to adapt, self-reflect, and implement improvements makes you a key driver of success.
Key Requirements
Proven experience in people management within an optical retail setting
Strong leadership and team development skills
Ability to drive performance and achieve business goals
Excellent problem-solving and critical-thinking abilities
Strong technical and commercial awareness
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