Sr. Brand Activation Manager
Skills
About the role
Senior Activation Manager
About the Role
As a Senior Activation Manager, you will play a critical role in translating global and regional marketing strategies into high-impact activation plans across multiple South Cone markets. Acting as the bridge between strategy and execution, you will collaborate closely with Brand, Commercial, Clinical, and Digital teams to deliver measurable business results.
This role is central to strengthening Essity’s Health & Medical business, driving growth, market adoption, and brand positioning through effective execution and strong alignment with sales and regional teams.
What You Will Do
Marketing Strategy Execution: Define and implement activation plans aligned with regional strategy and local market needs.
Campaign Localization: Adapt global campaigns into relevant, impactful local activations across markets.
Go-to-Market Leadership: Lead product launches and execute go-to-market strategies ensuring strong market entry and adoption.
Performance Management: Define KPIs, track performance, and optimize activities to drive growth and profitability.
Market Insights & Analysis: Generate and analyze market, customer, and competitive insights to inform decision-making.
Cross-Functional Collaboration: Partner with commercial, clinical, and regional teams to ensure seamless execution and alignment.
Budget & Business Management: Manage marketing investments, monitor results, and contribute to overall business performance.
Who You Are
Degree in Marketing, Business, Engineering, or a related field, ideally with exposure to healthcare.
5–10 years of experience in marketing, activation, or commercial roles within healthcare, medical devices, pharma, or OTC environments.
Proven experience managing projects across markets and working in B2B or institutional environments.
Strong collaboration, communication, and project execution skills, with the ability to influence stakeholders and adapt to changing environments.
Advanced English proficiency, both written and spoken.
What We Can Offer You
Our purpose, Breaking Barriers to Well-Being, provides meaning to everything we do. Join us to improve well-being for people and drive positive change for society and the environment. At Essity, you'll feel valued, empowered to grow, and challenged to achieve business results in a collaborative and open atmosphere. Innovate for Good | Excel Together | Be You with Us
Application End Date:
16 jul 2026
Job Requisition ID:
Essity262843
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