Sales Director - PUB (Paraguay, Uruguay, Brazil)

Brown-Forman

São Paulo, BRonsitePosted Jun 30, 2026
Posting intelligenceActively listedReposted 15×, possible evergreen/ghost posting

About the role

Nothing Better in the Market

We believe great people build great brands. And we know there is Nothing Better in the Market than a career at Brown-Forman. Being a part of Brown-Forman means you will grow both personally and professionally. You will have the opportunity to solve problems, seize opportunities, and generate bold ideas. You will belong to a place where teamwork matters and where you are encouraged to bring your best self to work.

Total Rewards

At Brown-Forman, we believe in recognizing the bold ideas, ethical decisions, and winning results that make the company’s short- and long-term success possible. This recognition comes in many forms, to include your base salary, holiday bonus, and any incentives you may earn.

Learning is at the heart of our culture

We create an environment that nurtures and prioritizes continuous learning. At Brown-Forman, you are empowered to take charge of your own development with a variety of customized, award-winning programs available for every step of your career journey.

Meaningful Work From Day One

In this role you will manage and direct the commercial organization in PUB (Paraguay, Uruguay, Brazil) to drive sales and revenue growth. In addition to leading a team of 60+ employees, you will lead strategic projects to grow the business through portfolio, pricing, route to market, resource allocation, and disciplined decision making.

What You Can Expect

Lead the B-F PUB commercial team across Brazil and border markets (Paraguay, Uruguay).

Use balanced thinking and strong communication skills to engage the broader business teams toachieve goals, work together, and fulfill our collaborative and inclusive working culture.

Fully manage and own responsibility for PUB P&L, including year over year planning efforts.

Develop and implement the commercial strategy across the diverse sales channels (modern trade, local sub-distributors, on premise, e-commerce, border stores and others).

Develop strong working relationships with corresponding distributor partners at all levels, influencing key decision makers and, through effective account management, develop, implement and secure optimal performance against On and Off Premise KPI’s.

Establish the strategic direction of the region in partnership with the SCA&C Leadership Team andcommunicate that direction and vision to the commercial team to gain their commitment and ultimately business results.

Monitor industry trends and stay up to date on competitors and market conditions.

Meet/exceed annual volume and market share objectives of all brands across all channels.

Build sales talent via recruitment and development of high caliber individuals.

Improve quality of strategic operating planning via in-depth ongoing analysis of market trends and identification of company’s strengths and weaknesses.

What You Bring to the Table

Bachelor's Degree plus 15-20 years in a senior leadership role in the FMCG or liquor industry

Proven ability to manage and lead large number of employees

Fluent in Portuguese and English

Advanced Spanish – must be able to communicate in the language

Strategic thinker with multi-brand and multi-market management experience

Strong verbal and written communication skills, with experience presenting to partners and stakeholders.

P&L management expertise

What Makes You Unique

Knowledge of sales techniques and strategies

Ability to build and maintain relationships with partners

Strong problem-solving and negotiation skills

Time management and organizational skills

Ability to work as part of a team

Leadership skills

Flexibility and adaptability to change

Who We Are

We believe great people build great brands. And we know there is Nothing Better in the Market than a career at Brown-Forman. Being a part of Brown-Forman means you will grow both personally and professionally. You will have the opportunity to solve problems, seize opportunities, and generate bold ideas. You will belong to a place where teamwork matters and where you are encouraged to bring your best self to work.

What We Offer

Total Rewards at Brown-Forman is designed to engage our people to ensure sustainable and profitable growth for generations to come. As a premium spirits company, we offer equitable pay structures for individual and company performance alongside a premium employee experience. We offer a range of premium benefits that reflect our company values and meet the needs of our diverse workforce.

#LI #diplomatico

Brown-Forman Corporation is committed to equality of opportunity in all aspects of employment. It is the policy of Brown-Forman Corporation to provide full and equal employment opportunities to all employees and potential employees without regard to race, color, religion, national or ethnic origin, veteran status, age, gender, gender identity or expression, sexual orientation, genetic information, physical or mental disability or any other legally protected status.

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