Marketing Manager - Americas - San Francisco / NYC

We are looking for a results-driven Marketing Manager – Americas to own regional pipeline growth across AI and non-AI offers. This role is responsible for building and executing country-specific go-to-market plans, improving lead quality and conversion, and identifying the channels, markets, offers, and messages that generate real pipeline. You will work closely with SDRs, sales leaders, partnerships, agencies, freelancers, and global marketing teams to diagnose funnel gaps, optimize regional spend, and drive measurable growth across key AMER markets.

What Success Looks Like:

AMER hits pipeline targets with clear visibility by country, offer, and channel

Opportunity volume and quality improve, not just MQL volume

Underperforming markets have clear recovery plans and measurable progress

Regional spend shifts toward channels and countries that produce real pipeline

Sales trusts marketing because leads are relevant, timely, and convert

Partnerships become a meaningful pipeline channel, not just conversations

Leadership receives clear answers on what is working, what is not, and what needs to change

This is a hybrid position based in San Francisco or New York City*

Responsibilities:

Own AMER regional pipeline targets across AI and non-AI offers

Build and execute the AMER marketing plan by country, segment, and channel

Improve lead quality, conversion to opportunity, and pipeline efficiency — not just top-of-funnel volume

Identify why we win or lose by market, channel, offer, and competitor

Drive country-specific GTM plays for key AMER markets based on actual buying behavior, local channels, and competitive context

Work closely with SDRs, sales leaders, partnerships, and global marketing to improve SMQL to SQO to pipeline conversion

Diagnose funnel leaks and fix them quickly across messaging, targeting, qualification logic, routing, landing pages, offers, follow-up, and channel mix

Build regional growth through a mix of paid campaigns, events, partnerships, affiliates, field marketing, and localized testing

Create practical 30/60/90-day plans for underperforming markets and execute against them

Push for clarity, accountability, and measurable output across agencies, contractors, and internal stakeholders

Recruit and manage regional freelancers or agencies where needed

Requirements:

Proven experience in B2B regional, demand generation, growth, or field marketing roles, ideally across the Americas

Strong understanding of pipeline generation, funnel conversion, lead quality, and sales-marketing alignment

Experience building and executing multi-channel marketing plans across paid, events, partnerships, affiliates, field marketing, and localized campaigns

Ability to analyze performance by country, channel, offer, segment, and competitor, and translate insights into action

Strong collaboration skills with sales, SDR, partnerships, global marketing, agencies, and external vendors

Hands-on approach to diagnosing funnel issues and improving conversion across the full buyer journey

Comfortable operating with revenue targets, clear KPIs, and accountability for measurable business outcomes

Excellent communication, prioritization, and project management skills

Experience managing freelancers, agencies, or contractors is a plus

Familiarity with AI, data, SaaS, or technology markets is a plus