Marketing Manager

Company Description

NBCUniversal is one of the world's leading media and entertainment companies. We create world-class content, which we distribute across our portfolio of film, television, and streaming, and bring to life through our global theme park destinations, consumer products, and experiences. We own and operate leading entertainment and news brands, including NBC, NBC News, NBC Sports, Telemundo, NBC Local Stations, Bravo, and Peacock, our premium ad-supported streaming service. We produce and distribute premier filmed entertainment and programming through our powerhouse film and television studios, including Universal Pictures, DreamWorks Animation, and Focus Features, and the four global television studios under the Universal Studio Group banner, and operate industry-leading theme parks and experiences around the world through Universal Destinations & Experiences, including Universal Orlando Resort, home to Universal Epic Universe, and Universal Studios Hollywood. NBCUniversal is a subsidiary of Comcast Corporation. Visit www.nbcuniversal.com for more information.

Our impact is rooted in improving the communities where our employees, customers, and audiences live and work. We have a rich tradition of giving back and ensuring our employees have the opportunity to serve their communities. We champion an inclusive culture and strive to attract and develop a talented workforce to create and deliver a wide range of content reflecting our world.

Universal Networks International, a division of NBCUniversal, is one of the world’s premier entertainment networks, delivering quality content and compelling brands across Europe, the Middle East, Africa, Latin America and Asia. Universal Networks International has the following core brands in the portfolio; DIVA, Syfy, Studio Universal, Universal Channel, 13th Street, E! and Style – which deliver a full range of entertainment experiences to local audiences across the globe. Universal Networks International is part of NBCUniversal, a Comcast Corporation, and is one of the world’s leading media and entertainment companies in the development, production, and marketing of entertainment, news, and information to a global audience

Job Description

Responsible for leading the execution of integrated marketing campaigns, partnerships, trade initiatives and affiliate marketing activity across Australia, New Zealand and Asia.

This role is the key execution lead within the marketing team, connecting strategy to delivery and ensuring campaigns, partnerships and activations are delivered to a high standard and aligned to business objectives.

The role is responsible for managing campaign implementation, affiliate support, partnership execution, Symphony campaigns, event delivery, social and digital execution, stakeholder relationships, budget management and operational processes, while supporting the growth and positioning of NBCUniversal brands across the region.

Key Responsibilities

Integrated Marketing & Campaign Delivery

Lead and manage implementation of integrated marketing and communication plans aligned to key business KPI’s across the NBCUniversal portfolio

Execute all consumer and trade marketing campaigns across priority brands and platforms

Manage campaigns end-to-end from briefing through to execution, optimisation and post-campaign reporting

Lead go-to-market meetings and oversee timelines, approvals, asset delivery and rollout activity

Manage the master content and campaign calendar across the portfolio, ensuring business and programming priorities are aligned for maximum impact

Oversee promo request processes in partnership with Programming and Creative teams

Support campaign execution across DreamWorks in collaboration with the DreamWorks UK team

Support final implementation of portfolio campaigns in line with strategic direction

Affiliate Marketing & Distribution Support

Build and maintain strong relationships with affiliates, distribution partners and key external stakeholders across APAC

Support onboarding of new affiliate partners including launch marketing plans and BAU support

Work on network renewals and support new pitches and launch opportunities in market

Coordinate affiliate marketing initiatives and cross-promotional opportunities across platforms

Service affiliate needs including daily and monthly programming highlights, EPG delivery, VOD imagery, metadata requirements and cross-promotional support

Assist in coordinating launch campaigns and ongoing marketing support for affiliate partners across the region

Partnerships, Trade Marketing & Commercial Support

Support Affiliate Sales and Commercial teams with integrated marketing solutions, trade materials, partnership concepts and execution

Develop pitch decks, client-facing materials and marketing concepts that support commercial growth and partner value

Lead implementation of contra partnerships, brand collaborations and integrated trade marketing initiatives

Identify opportunities for cross-promotion, audience engagement and partner value-add

Execute affiliate events, launch events, trade initiatives, consumer activations and client hospitality experiences

Manage guest programmes, invitations, event logistics and on-ground execution

Coordinate talent appearances, influencer participation and branded activations where relevant

Symphony & Cross-Company Marketing

Manage implementation of Symphony campaigns across internal NBCUniversal businesses and platforms

Coordinate cross-divisional marketing alignment and campaign rollout across the region

Partner with internal stakeholders to ensure Symphony priorities are delivered consistently and on time

Events & Activations

Lead delivery of consumer and trade events, affiliate launches and branded activations across the region

Manage event agencies, vendors, suppliers and production partners to deliver best-in-class execution

Coordinate promotional merchandise, inventory management and shipping logistics where required

Support launches, trade events, consumer activations and key NBCUniversal brand experiences

Budget, Operations & Reporting

Manage campaign budgets, forecasting, reconciliations and reporting

Ensure PO’s, invoicing and finance processes are raised and completed accurately and on time

Coordinate agency relationships across media, digital, online and research where relevant

Track campaign performance, insights and optimisation opportunities

Deliver post-campaign reporting, learnings and recommendations to internal stakeholders

Qualifications

Basic Requirements:

Strong experience in marketing, media, entertainment or agency environments

Proven experience delivering integrated marketing campaigns end-to-end

Strong understanding of affiliate marketing, partnerships, trade marketing and media environments

Experience working across digital, social, VOD and multi-platform campaigns

Strong stakeholder management and communication skills across regional teams

Excellent project management and organisational skills with strong attention to detail

Experience managing agencies, vendors, budgets and multiple concurrent priorities

Strong presentation, writing and deck development skills

Commercially aware, proactive and solutions-focused

Detail-oriented and incredibly organised, with a strong work ethic and a team-focused mentality.

Desired Characteristics :

Passion for entertainment, television, streaming and pop culture

Interest in emerging technology, automation and AI-led marketing tools is advantageous

Comfortable working across multiple markets, brands and time zones in a fast-paced regional environment

Additional Information

As part of our selection process, external candidates may be required to attend an in-person interview with an NBCUniversal employee at one of our locations prior to a hiring decision. NBCUniversal's policy is to provide equal employment opportunities to all applicants and employees without regard to race, color, religion, creed, gender, gender identity or expression, age, national origin or ancestry, citizenship, disability, sexual orientation, marital status, pregnancy, veteran status, membership in the uniformed services, genetic information, or any other basis protected by applicable law.

If you are a qualified individual with a disability or a disabled veteran and require support throughout the application and/or recruitment process as a result of your disability, you have the right to request a reasonable accommodation. You can submit your request to AccessibilitySupport@nbcuni.com.