Digital Account Executive
Skills
About the role
Dallas, Texas
In Office
THE RUNDOWN
Playfly Sports is looking for a Digital Account Executive to join our team in Dallas. The Digital Sales Account Executive (AE) for Home Team Sports (HTS) will be responsible for revenue growth for all HTS digital offerings, through sales to agencies and clients directly. The AE will develop a solid understanding of HTS integrated Digital offerings, utilizing superb consultative selling skills and in addressing client needs to generate revenue. This role will also build a productive sales pipeline, develop and manage highly effective account relationships, and drive digital revenue are key responsibilities.
WHAT YOU’LL ACCOMPLISH
Pursue, develop, and maintain effective business relationships across all agency and client layers in the digital media marketplace
Work and develop revenue through new target growth categories, as assigned by Vice President, Digital Sales, and assist in developing new accounts for HTS Digital through digital agencies
Create, develop and implement new concepts, packages, and platforms in collaboration with all complementary internal groups, to present to agencies and clients
Develop innovative digital sales strategies and opportunities tailored specifically to HTS products that beyond the existing scope of HTS client solutions including video, social and programmatic
Serve as an expert consulting resource for all HTS digital offerings and assist the HTS internal teams, HTS representation partners, agencies, and clients to better understand and utilize such offerings
Develop relationships with other digital and media technology companies, agencies, startups, etc. and subsequently developing strategic partnerships and revenue opportunities
Ensure optimal market coverage by participating in client activities, trade association events and socials, and any ancillary activities that can assist in better visibility and revenue growth
Develop, cultivate and build strong relationships with other corporate and major media entities on cross-sales platforms and promotional opportunities
Collaborate with HTS Integrated Sales team to develop digital stand-alone partnerships
Other job-related duties as assigned
WHAT YOU’LL BRING
Bachelor’s degree required, with preference in Sports Media, Communications, Marketing or related fields
3-5 years of digital, sales and or agency experience in sports or entertainment field is required
Interest in and general understanding of the sports industry, and current contacts within the aforementioned business sectors is strongly recommended
Strong oral and written communication skills are necessary
Strong organizational, presentation and public speaking, and project management skills are imperative to this role
Knowledge of Microsoft Office computer applications, including Word and Outlook is necessary
Ability for analytical reasoning of sales and research data (CPM, impressions, site metrics, data analysis, etc.)
Must be technologically savvy with propensity for understanding new technology platforms and how they apply to our business model
A proven ability to develop and maintain successful internal and external business relationships is essential
TRAVEL, LIFTING, PHYSICAL REQUIREMENTS
This role takes place in an office setting and is a sedentary role
Regular travel may be required to attend meetings, conduct trainings, etc.
WHAT WE DO
Playfly Sports is the full-service, leading sports marketing and media company that enables brands to engage with sports fans on a local, regional, and national level through scaled linear, digital, and experiential assets. Playfly Sports drives outcome-based solutions into 90-million households via more than 7,800 live U.S. broadcasts of MLB, NBA, and NHL games; and influences sports fans of all ages through the management of college and high school multimedia rights, uniform branding, and high-profile sports sponsorship platforms. Playfly Sports has the unique ability to partner, innovate, and advance the aspirations of athletes, brands, academic institutions, and sports fans across the U.S. Playfly Sports is Powered by Partnership. Visit Playfly Sports online at playfly.com
WHAT WE STAND FOR
At Playfly, we know that a diverse, equitable, and inclusive company is a more innovative and successful one, but more importantly, we believe it’s just the right thing to do. Through conversations, company initiatives, community events and partnerships, policy changes, data analysis, workshops, and support groups, we are dedicated to creating a workplace where everyone can thrive. We are here for the long haul and to do the meaningful work that creates true institutional change within our workplace, with our partners, and in the communities we serve.
Playfly Sports affirms that inequality is detrimental to our associates, our clients, and the communities we serve. Our goal is to impact lasting change through our actions. Together, we unite for equality and equity. Playfly Sports is committed to equal employment opportunities regardless of any protected characteristic, including race, color, genetic information, creed, national origin, religion, sex, affectional or sexual orientation, gender identity or expression, lawful alien status, ancestry, age, marital status, or protected veteran status and will not discriminate against anyone on the basis of a disability. We support an inclusive workplace where associates excel based on personal merit, qualifications, experience, ability, and job performance.
ACCOMMODATIONS
Playfly Sports is committed to the full inclusion of all qualified individuals, and as part of this commitment, Playfly Sports will ensure that persons with disabilities are provided reasonable accommodations. If reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, and/or to receive other benefits and privileges of employment, please contact recruiting@playfly.com.
We are unable to sponsor or take over sponsorship of an employment visa for this role at this time
This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.
For California and UK Residents
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