Director Of Sales and Marketing
Skills
About the role
Discover Your Future at Osprey Hotel – Where Every Day is a New Opportunity!
Our Hotel:
The Osprey Hotel a luxury four-star spa hotel situated in the heart of vibrant Naas town, only 35 minutes from Dublin – an idyllic location! Perfect for exploring the abundance of family activities around Kildare or wandering further into Ireland’s Ancient East.
Are you looking for a workplace that values your skills, nurtures your growth, and fosters a vibrant and dynamic environment? Look no further than the Osprey Hotel
The Role:
The Director of Sales is responsible for driving all revenue‑generating activity across corporate, leisure, weddings, and events. This role leads the hotel’s sales and marketing efforts, manages key accounts, develops new business, and ensures the hotel is positioned competitively within the local and regional market.
About The Role
Sales & Business Development
Develop and implement a proactive sales strategy to maximize revenue across rooms, leisure markets, weddings, meetings and events.
Manage and grow key corporate accounts, local business relationships and agency partnerships.
Conduct regular sales calls, site inspections, and networking to generate new business.
Work closely with the Meeting & Events team to convert enquiries and maximize event profitability.
Identify new market segments , pipelines and revenue opportunities.
Marketing & Brand Activity
Oversee and execute the hotel’s marketing plan, ensuring consistent brand messaging across all channels.
Coordinate digital marketing activity including website content, social media, email campaigns, and online promotions working closely with sprint digital.
Work with external marketing partners where required to support campaigns and brand development.
Monitor online presence, guest reviews, and competitor activity to ensure strong market positioning.
Revenue & Commercial Performance
Support the Revenue Manager/General Manager in forecasting, pricing, and strategy meetings.
Analyze performance reports, market trends, and competitor data to guide commercial decisions.
Prepare monthly sales reports, activity plans, and performance updates for senior management.
Ensure all sales activity aligns with revenue targets and budget expectations
Collaboration & Leadership
Work closely with the Room Revenue Manager, Meeting & Events Manager & Leisure and spa manager to ensure seamless communication and conversion.
Provide leadership, motivation, and support to the team.
Represent the hotel at trade shows, networking events, and industry functions.
Skills & Experience Required
Minimum 2–3 years’ experience in hotel sales or sales & marketing management.
Strong understanding of corporate, leisure, and event markets.
Proven track record of achieving revenue targets and developing business.
Excellent communication, negotiation, and relationship‑building skills.
Strong digital marketing awareness (social media, website content, online campaigns).
Highly organised, proactive, and commercially focused.
Ability to work independently and take ownership of the hotel’s sales strategy.
Required Criteria
Skills Needed
About The Company
Founded in 1996, PREM Group is a European hospitality management leader, operating an extensive portfolio of hotels, serviced apartments, and properties. With a presence in multiple countries, PREM Group manages its own brands, including Premier Suites and Leopold Hotels, while also offering tailored management services for property owners. The company’s success lies in its commitment to delivering superior guest experiences, maintaining operational excellence, and fostering innovation. PREM Group also emphasizes sustainability, ensuring responsible practices across its operations. Headquartered in Dublin, the company is supported by a highly skilled team, passionate about creating memorable stays for guests and value for property owners. With over two decades of expertise, PREM Group continues to set standards in the hospitality industry.
Company Culture
PREM Group promotes a culture of collaboration, innovation, and inclusivity. The company is built on a foundation of respect for its employees, guests, and stakeholders, fostering an environment where team members feel empowered and valued. Focused on professional growth, PREM Group provides ample opportunities for learning and development, encouraging employees to reach their full potential. Sustainability and community engagement are core values, with the company striving to make a positive impact through responsible practices and local initiatives. At PREM Group, teamwork and a shared commitment to delivering exceptional guest experiences define the work environment, ensuring both personal fulfillment and organizational success.
Company Benefits
PREM Group offers a range of benefits designed to attract, retain, and support its employees. Team members enjoy competitive salaries, comprehensive training programs, and clear career progression pathways within the hospitality industry. Health and well-being are prioritized, with wellness programs and access to mental health resources available. The company also provides discounted stays at its properties and offers recognition programs to celebrate employee achievements. A strong emphasis is placed on work-life balance, with flexible working arrangements where possible. PREM Group’s supportive and inclusive environment ensures employees feel valued, motivated, and empowered to excel in their roles while contributing to the company’s continued success.
Just some of the benefits of working with us:
Great Place to Work Accredited in UK 2025 & 2026 and in Ireland since 2023
Achieved Great Place to Work Best Workplace listing in Retail, Hospitality & Leisure in UK 2025
Achieved Great Place to Work Best Workplace listing for Women ireland and the UK in 2025
PREM Group UK & Ireland listed as one of the Fortune 100 Best Large Companies to Work For™ Europe for 2025
Excellent working environment
Learning & development opportunities
Career progression opportunities
Competitive salary
Staff uniform
Excellent hotel staff rates across Ireland, UK & Continental Europe for employees and friends and family rates
Employee assistance programme
Annual Employee recognition awards including long service recognition
Employee discounts, Competitive salary, Long service recognition, Employee Assistance Scheme, Culture of recognition, On the job learning, Progression opportunities, Staff celebration events
Salary
Not disclosed
Questions about this role
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