Senior Manager, Brand Management

Job Title: Senior Manager, Brand Management GERMANY

Location: Germany

Reports To: Director, Brand Management

Role Purpose

The Senior Manager, Brand Management plays a critical role in delivering high-quality brand execution for the German market and will lead one of our iconic brands. As part of a fast paced frontline marketing team, this role focuses on local activation, adaptation of centrally developed plans, and end-to-end delivery of brand initiatives across channels and consumer occasions.

The role requires a resourceful, analytical, and hands on marketer who can turn strategies into impactful execution, navigate constraints, and collaborate effectively with the German local network (Insights, IMX, Commercial, RGM, Shopper, Franchise & bottler partners). This position demands strong project leadership, creative judgement, and commercial understanding to ensure brand plans are executed with excellence.

This role is ideal for a marketer who can bring together consumer insight, activation discipline, and cross functional leadership to drive business results and brand relevance.

What You’ll Do For Us

Brand Execution & Market Activation

Assess local consumer opportunities using research, insight, and in market performance data.

Develop and execute activation plans across paid, owned, and earned channels.

Implement brand activities including advertising, digital content, experiential events, sampling, shopper activation, and customer specific programs.

Ensure all brand touchpoints are consistent with brand identity, positioning, and communication principles.

Operational Brand Management

Localize and activate global and OU assets; adapt materials for German needs while ensuring brand governance and compliance.

Lead end-to-end execution cycles, managing timelines, approvals, budgets, and delivery of assets.

Partner with cross functional teams to ensure full alignment and integration of brand plans within the local operating ecosystem.

Cross Functional Collaboration

Work closely with Commercial, RGM, Insights, Shopper, Finance, Legal, and bottler partners to deliver cohesive execution across customers and channels.

Provide clear briefs and direction to agencies (creative, digital, experiential) to ensure high quality output.

Collaborate with IMX and Media teams to drive effective amplification and integrated communications.

Insights, Analysis & Performance

Monitor brand performance across KPIs including NR, GP, brand health, distribution, penetration, and campaign effectiveness.

Use insights to identify opportunities, refine ongoing activity, and guide future planning.

Lead post campaign and postlaunch evaluations to build learning loops and strengthen future execution.

Leadership & Ways of Working

Operate with autonomy, delivering complex workstreams and making executional decisions within established frameworks.

Role model agility, creativity, discipline, and structured problem solving in a resource constrained environment.

Provide informal coaching and direction to junior project contributors or cross functional partners.

Uphold operational excellence, attention to detail, and accountability across all brand activities.

Qualifications & Requirements

Bachelor’s degree required.

6–8 years of experience in brand management or marketing activation (end-to-end project delivery).

German language required

Strong understanding of consumer insights, brand development, and multi‑channel activation.

Ability to interpret data, research, and insights to inform execution choices.

Strong collaboration skills with Commercial, RGM, IMX, Shopper, Finance, and bottler teams.

Excellent project management capabilities and ability to manage multiple workstreams simultaneously.

Excellent communication, influencing, and stakeholder management skills.

Experience working in fast pace, matrixed environments with multiple stakeholders.

Self-starter with entrepreneurial mindset and strong problem-solving abilities.

Experience working across cross functional and cross geographical teams preferred.

What We Can Do For You

Opportunity to shape and execute meaningful brand experiences in a major market.

Exposure to key stakeholders across the local business and bottler system.

Ability to experiment, iterate, and deliver impact in a learning driven, agile environment.

Development opportunities across the European network through brand, IMX, and commercial collaboration.

Travel Requirements

Local role, very limited travel is required

Agile, AI Concepts, Audience Engagement, Brand Strategy, Creative Strategies, Data Insights, Data Strategies, Design, Design Thinking, Experimentation, Ideas Generator, Influencer Marketing, Market Segmentation, Negotiation, Omnichannel Interactions, Portfolio Strategies, Revenue Growth Management, Social Media, Storytelling, Sustainability, System Economics, User Experience (UX) Design

Location(s):

Germany

City/Cities

BERLIN

Travel Required

00% - 25%

Relocation Provided:

No

Job Posting End Date

July 6, 2026

Our Purpose And Growth Culture

We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors – curious, empowered, inclusive and agile – and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.

Annual Incentive Reference Value Percentage:15

Annual Incentive reference value is a market-based competitive value for your role. It falls in the middle of the range for your role, indicating performance at target.