CRM Manager - Germany

Who We Are

Joybuy is JD.com’s dedicated retail platform for Europe, offering products across a wide range of categories. Operating across the UK, Netherlands, Germany, France, Belgium and Luxembourg, we’re building the future of retail through smart systems, bold ideas, and a customer-first mindset. Backed by JD.com, also known as JINGDONG, and its trusted global technology and supply chain ecosystem, we deliver a shopping experience that is speedy, reliable, and genuinely enjoyable. If you’re ready to make a difference, bring your talent and grow with us. Don’t just buy, Joybuy.

Learn more about who we are and what we do: https://about.joybuy.com/about/

What We Offer

Joining Joybuy means becoming part of a business where people, innovation, and impact work together to shape the future of cross-border e-commerce. You’ll contribute to smart supply chains, efficient logistics, and meaningful projects that drive real customer value. With a competitive salary, great office locations, and a supportive, people-first culture, you’ll have the space to grow your career, learn from talented colleagues, and make a genuine impact in a fast-expanding international business.

About The Team

You’ll be joining the Joybuy team, which values collaboration, ownership, and a commitment to delivering high-quality results in a fast-paced, dynamic environment.

We are looking for a CRM Manager – Germany to lead and scale Joybuy’s customer engagement and lifecycle marketing activities for the German market.

You will play a key role in shaping the customer journey across email, app, and notification channels, with a strong focus on personalization, automation, retention, and performance optimization.

This is a high-impact role combining strategy, execution, data analysis, and cross-functional collaboration in a fast-paced, entrepreneurial environment.

What you will do

You develop and execute cross-channel CRM campaigns across email, in-app communication, and notification channels

You build automated customer journeys for activation, reactivation, retention, and lifecycle engagement

You create and manage customer segments based on behavioral, transactional, and profile data

You implement personalized messaging, dynamic content, and intelligent targeting logic

You analyse CRM performance metrics including open rates, CTR, conversion, opt-in/opt-out behavior, and customer lifetime value

You identify optimization opportunities related to content, timing, targeting, and campaign mechanics

You run A/B tests and translate data insights into scalable CRM improvements

You coordinate the creation of CRM content assets for email templates, app modules, and notification campaigns

You ensure compliance with brand guidelines, GDPR requirements, and technical standards

You collaborate closely with Brand Marketing, Performance Marketing, Product, Data, IT, and Customer Service teams

You proactively identify new CRM use cases and opportunities to strengthen customer loyalty, engagement, and long-term value

Profile

4–8 years of experience in CRM, lifecycle marketing, or marketing automation, ideally in e-commerce, retail, or fast-paced digital environments

Experience with segmentation, personalization strategies, and customer journey automation

Strong analytical mindset with the ability to interpret performance data and drive actionable improvements

Hands-on experience with CRM tools and marketing automation platforms

Good understanding of customer behavior, retention mechanics, and engagement strategies

Ability to manage multiple projects and stakeholders in a dynamic environment

Strong communication and collaboration skills

Knowledge of GDPR and CRM best practices

Fluent in German and English

Ready to apply?