Campaign Operations Manager
About the role
Who We Are
Joybuy is JD.com’s dedicated retail platform for Europe, offering products across a wide range of categories. Operating across the UK, Netherlands, Germany, France, Belgium and Luxembourg, we’re building the future of retail through smart systems, bold ideas, and a customer-first mindset. Backed by JD.com, also known as JINGDONG, and its trusted global technology and supply chain ecosystem, we deliver a shopping experience that is speedy, reliable, and genuinely enjoyable. If you’re ready to make a difference, bring your talent and grow with us. Don’t just buy, Joybuy.
Learn more about who we are and what we do: https://about.joybuy.com/about/
What We Offer
Joining Joybuy means becoming part of a business where people, innovation, and impact work together to shape the future of cross-border e-commerce. You’ll contribute to smart supply chains, efficient logistics, and meaningful projects that drive real customer value. With a competitive salary, great office locations, and a supportive, people-first culture, you’ll have the space to grow your career, learn from talented colleagues, and make a genuine impact in a fast-expanding international business.
About The Team
You’ll be joining the Joybuy team, which values collaboration, ownership, and a commitment to delivering high-quality results in a fast-paced, dynamic environment.
1. Plan activity strategies: Develop annual and seasonal campaign plans by analyzing industry trends, business objectives and user behavior. Create comprehensive campaign blueprints with innovative engagement mechanics, clear goals and detailed execution plans to guide campaign development.
2. Coordinate campaign execution: Align cross-functional teams including procurement, sales, product and R&D to manage campaign elements like merchant recruitment, product selection and page development. Oversee end-to-end implementation to ensure on-time launch, goal achievement, and improved user engagement.
3. Monitor and optimize performance: Track real-time metrics including traffic, conversions and user behavior. Identify insights and issues, adjust strategies dynamically, refine processes, improve ROI, and document operational best practices.
4. Integrate marketing resources: Connect brands, merchants and media partners to explore collaborations. Align mutual benefits, campaign reach, maximize resource efficiency, and drive business growth while enhancing brand value.
5. Drive user acquisition and conversion: Execute offline promotions and community initiatives to attract new users. Optimize user journeys to enhance experience and repeat purchases, achieving targeted growth and conversion goals.
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