Digital Marketing Manager (Acquisition) (23275)

Help Change Childhoods Through Digital Marketing

At Barnardo's, we're committed to changing childhoods and changing lives. We're looking for an experienced and data-driven Digital Marketing Manager (Acquisition) to help us reach new supporters, grow fundraising income, and increase awareness of our work with children and young people across the UK.

This is an exciting opportunity for a talented digital marketer who thrives on delivering high-performing campaigns, optimising customer journeys, and using insight to drive meaningful results. You'll play a key role in helping Barnardo's attract new supporters through innovative, integrated digital campaigns across paid media channels.

Travel will be required to quarterly meetings in London Hubs.

What You'll Be Doing

As Digital Marketing Manager (Acquisition), you'll lead the delivery and optimisation of digital acquisition activity across channels including:

Paid social

PPC and search marketing

Display and programmatic media

Website and landing page journeys

Working closely with internal stakeholders and agency partners, you'll:

Plan and deliver integrated digital campaigns that drive supporter acquisition and fundraising growth.

Optimise campaign performance through testing, insight and continuous improvement.

Support development of SEO and emerging AI search (GEO) opportunities.

Analyse performance data and turn insights into actionable recommendations.

Collaborate with fundraising, brand, web and digital teams to create seamless supporter journeys.

Help develop robust reporting frameworks focused on ROI, attribution and business outcomes.

Champion a test-and-learn culture, driving innovation and best practice across digital marketing activity.

About You

We're looking for someone who combines strategic thinking with hands-on digital expertise.

You'll bring:

Significant experience managing paid digital marketing campaigns across social, search and other acquisition channels.

Strong understanding of performance marketing principles and optimisation techniques.

Experience working with digital analytics and reporting tools, including Google Analytics and Google Tag Manager.

Experience delivering multi-channel campaigns and managing agency relationships.

Excellent analytical skills and confidence using data to inform decisions.

Knowledge of SEO principles and evolving digital trends.

A collaborative approach and ability to work effectively with a wide range of stakeholders.

Passion for delivering outstanding supporter experiences and achieving measurable results.

Experience within the charity sector is welcome, but we're equally interested in candidates from agency, commercial or consumer-brand backgrounds who are excited by the opportunity to make a difference.

Why Join Barnardo's?

Every day, Barnardo's supports children, young people and families facing challenges across the UK. By joining our Digital Marketing team, you'll help ensure more people discover, support and engage with our vital work.

In return, we offer:

Flexible and hybrid working

A supportive and collaborative culture

Opportunities for professional development

A role where your work has a direct impact on children and young people

Competitive benefits package

If you're an ambitious digital marketer who loves combining data, creativity and purpose, we'd love to hear from you.

Join Barnardo's and help us reach more supporters, raise more funds, and change more childhoods.

Please note due to the high volume of applications for some posts, this advert might close before the displayed closing date. We recommend that you apply for this role as soon as possible

Pay & Reward Framework

We know that our colleagues go above and beyond in delivering our vital work, driven by their passion and commitment to Barnardo's values. We also know that we can only realise our ambitions and achieve better outcomes for more children, thanks to the talent, hard work and creativity of our people.

For all these reasons, we are committed to a new approach to pay and reward, to ensure it is fair, attractive and progressive, which was rolled out in April 2023. This is a positive change for the charity, and a part of our People & Culture Strategy. It will assist us in supporting colleagues to belong, thrive and grow in their colleague journey at Barnardo's and in time will offer clear routes of progression for colleagues in both their career and their pay.

Whilst the full pay band and salary range is advertised, our approach to starting salaries is to appoint between the minimum to mid-point of the pay band – this ensures that pay steps are available to reward our colleagues annually based on their contribution to excellence and alignment to our values and behaviours. More details on Barnardo's pay framework can be found upon application.

Benefits

Workplace Offer: What it means for you

Our hybrid working initiative is based on trust, flexibility and empowerment. We understand our workplace offer means different things to different people, and we encourage those conversations. This may mean working at one of our stores, services, working at home, in the community, at one of our Collaboration Hubs or depending on the role any combination of these. Please read through the advert carefully to understand the remits of hybrid working that will be specific to the role.

Barnardo's require colleagues to be UK residents, based in the UK and to complete their roles from within the UK (with the exception of colleagues providing Barnardo's services in Jersey and colleagues who live in the Republic of Ireland providing services in Northern Ireland)

Barnardo's believe in creating equality of opportunity in the workplace and supporting people to manage their work-life balance; we are therefore open to offering flexible working arrangements.

Annual Leave entitlement for full-time colleagues is 26 days per annum, increasing to 27 days per annum, after 3 years Barnardo's service, 29 days per annum, after 5 years Barnardo's service and 30 days per annum, after 7 years Barnardo's service. Those working less than full time are entitled to the same level of holiday pro rata

The ability to buy up to another 5 days annual leave via our Buy Your Leave scheme

A host of family friendly leave options including company Maternity Paternity and Adoption pay; together with all family additional leave options

Service related sick pay from day 1

Access to a Group Personal Pension with a matched 4% or 6% contribution from Barnardo's. Ability to pay via salary sacrifice to garner both tax and NI savings on your own contribution

Death in service cover of 4x annual earnings for all staff contributing to our Group Personal Pension

Cycle2work scheme

Interest free season ticket loans

Discounts and cashback from at high street shops including major supermarkets, cinemas, gyms, leisure/theme parks, holidays and much more via our Benefit Portal

20% discount at Barnardo's stores

Opportunity to purchase a health cash plan to claim towards dental, glasses, therapy etc

Free access to round the clock employee assistance program for advice and support

Access to Barnardo's Learning and Development offer

T&C's apply based on contract

About Barnardo's

We are committed to being an inclusive employer and cultivating a culture where everyone can belong and thrive through inclusion and connectivity. We want our workforce to be reflective of the communities we work with, and for equality, diversity and inclusion to be embedded in everything we do. We are a Disability Confident Leader, are progressing our ambition to be an anti-racist organisation with Anti-Racism Commitments and actions in place and have networks for colleagues who are disabled, LGBT+, Black and Minoritised Ethnic and Women. We particularly encourage applications from Black and Minoritised Ethnic and/or disabled candidates who are currently underrepresented in our workforce. For disabled applicants, we offer reasonable adjustments throughout the recruitment process.

Our basis and values

Reference number:

23275

Job Title:

Digital Marketing Manager (Acquisition)

Location:

Workplace offer: Hybrid working, Barnardo's hub/office or home address

Contract type:

Permanent

Hours:

36.25

Salary:

£35,624 - £45,802

Closing Date:

7 July 2026

Interview Date:

W/c 13th July 2026

Benefits

Discounts at 100's of retailers

Employee suggestion scheme

Company pension

Employee Assistance Programme