Sales Promotion Officer/ Marketing Specialist

POSITION DESCRIPTION

Position Title: Sales Promotion Officer/ Marketing Specialist

Company: Regus Australia Management Pty Ltd

Employment Status: Full-Time

Position Purpose

The Sales Promotion Officer designs and executes marketing strategies to increase brand awareness and generate high-quality B2B leads for Regus Australia’s flexible workspace networks, coworking spaces, and corporate office solutions.

Provide strategic feedback on workspace pricing, promotional discounts, and booking channel frameworks.

Apply statistical modeling to evaluate how promotional offers and flexible contract terms impact occupancy rates and company profitability.

Track and report on campaign ROI to senior executives using regular performance dashboards and data insights.

Develop and implement marketing strategies to increase Regus brand visibility, boost center occupancy rates, and drive qualified business-to-business (B2B) leads.

Create engaging digital content for social media and promotional materials highlighting flexible office access plans, hybrid workplace models, and virtual office solutions.

Optimise digital marketing campaigns using SEO tools, Google Analytics, Google Ads, and Meta Ads to capture high-intent commercial tenants.

Manage and grow corporate social media channels (LinkedIn, Facebook, Instagram) to build an online community of business professionals.

Collaborate with internal teams and brokers to execute compliant, localised workspace promotional campaigns across regional centers.

Coordinate promotional events such as physical center tours, networking mixers, and webinars to generate direct workspace inquiries.

Plan and execute integrated campaigns combining digital advertising, B2B influencer outreach, and content marketing frameworks.

Analyse campaign performance metrics (inbound inquiry velocity, website conversions, and click-through rates) to refine active marketing strategies.

Research market trends in commercial real estate and shifting hybrid workforce patterns to identify high-demand corporate growth zones.

Conduct competitor research on serviced office pricing and inclusions to uncover new geographic market opportunities.

Oversee the production of marketing materials including center showcase videos, office lifestyle blogs, and digital commercial brochures.

Ensure all marketing activities comply with Australian Consumer Law (ACL), corporate brand standards, and national advertising guidelines.

Qualifications, Experience, and Skills Required

Education & Experience

Bachelor’s Degree in Marketing, Business Administration, or a related commercial field.

At least 3 years of experience in a dedicated marketing or sales promotion role, preferably within real estate, property management, or B2B services.

Strong understanding of the Australian commercial property landscape and corporate purchasing behaviors.

Key Skills

Digital Marketing: Proficient with LinkedIn Campaign Manager, Facebook Business Manager, Google Ads, and SEO.

Data Analytics: Skilled in using Google Analytics, Meta Insights, and SEMrush to measure campaign performance.

CRM Systems: Experience using corporate CRMs (e.g., Salesforce, HubSpot) to track marketing leads.

Creativity & Agility: Strong copywriting skills, high attention to detail, and the ability to meet tight project deadlines.

Pay: $80,000.00 – $82,000.00 per year

Benefits:

Employee discount

Free drinks

Free food

Work Location: In person