Manager - Operational Communications

Achieving our goals starts with supporting yours. Grow your career, access top-tier health and wellness benefits, build lasting connections with your team and our customers, and travel the world using our extensive route network.

Come join us to create what’s next. Let’s define tomorrow, together.

Description

Our Corporate Communications team brings our uniquely United story to life with the public, our customers and employees, across the world. From internal communications and newsletters to public and media relations campaigns, and social media strategy, we’re sharing our story with the world in a way that’s clear, consistent and inspiring. Get your pen ready and help us continue to write our next chapter.

Job overview and responsibilities

The Operations Communications team plays a vital role in keeping United’s frontline employees informed and engaged. As an Operations Communications Manager, you will manage the team who keeps content moving across every channel. The role partners closely with Operations communicators and content creators to manage editorial workflows, orchestrate multi-channel distribution, and ensure every message reaches the right audience at the right time. The right communicator brings a system thinker’s mindset – someone who sees opportunities to streamline, automate and scale – while maintaining focus for channel-appropriate content.

Channel distribution and orchestration:

Team management:

Lead, coach and develop a team. Set clear performance expectations, provide regular feedback, support professional growth and ensure team capacity is effectively aligned to workload and priorities.

Editorial management and content adaptation:

Support the Operations Communications team in editorial workflow management. Receive approved communications and adapt and reformat content for appropriate channel distribution.

Process automation and efficiency:

Lead the identification, prioritization and implementation of automation and efficiency initiatives across communications workflows. Collaborate with appropriate teams to implement and ensure adoption of automation solutions that reduce effort and increase consistency.

This position is offered on local terms and conditions. Expatriate assignments and sponsorship for employment visas, even on a time-limited visa status, will not be awarded. This position is for United Airlines Business Services Pvt. Ltd - a wholly owned subsidiary of United Airlines Inc.

Qualifications

What’s needed to succeed (Minimum Qualifications):

Bachelor's degree in Communications, Marketing, Information Technology, or equivalent work experience

8+ years of experience in digital communications, content operations or marketing operations

Min. 2 years in a people management or team lead capacity

Proven experience leading or managing a team, with the ability to coach, develop and hold direct reports accountable

Demonstrated experience managing multi-channel digital content distribution

Hands-on experience with Salesforce Marketing Cloud or comparable marketing automation/CRM platform, including dynamic content and audience segmentation

Familiarity with Adobe Workfront or similar work management platforms for editorial planning, project tracking and communications workflow management

Ability to adapt and reformat content across channels while preserving message intent and brand voice

Experience working under pressure and managing stakeholder reviews

Experience managing and maintaining distribution lists using vendor and HR system data

Demonstrated ability to work under pressure and deal with complex issues

Ability to make rational, realistic decisions using good reasoning and sound judgment

Excellent communication skills (written & verbal) with a strong employee advocacy orientation

Professional demeanor with excellent and timely follow-up with employees/business partners

Must be self-motivated and have an enhanced ability to prioritize/plan in a fast-paced environment

Demonstrated ability to lead process improvement and automation initiatives

Well organized with the strong ability to prioritize and multi-task

Excellent stakeholder management and cross-functional partnership skills

Must be legally authorized to work in India for any employer without sponsorship

Must be fluent in English (written and spoken)

Successful completion of interview required to meet job qualification

Reliable, punctual attendance is an essential function of the position

What will help you propel from the pack (Preferred Qualifications):

Salesforce Marketing Cloud certification

Preferred 8+ years of professional exposure in a Communications and/or Marketing department

3+ years in people management role within an internal/employee communications or enterprise communications environment

Experience with digital signage platforms, like Appspace and Poppulo

Familiarity with intranet platforms, like Sitecore, SharePoint and Staffbase

Working knowledge of HTML/CSS for email template editing

Exposure to HR systems, like Peoplesoft, Workday or similar

Familiarity with Canva or other graphic design tools

Experience managing projects and team workflows in Adobe Workfront or a comparable work management platform