Italy Media Manager

Job Description

Who we are

Amplifon is the global leader in the hearing care retail industry. Since 1950 we've been changing the lives of millions of customers all around the world. And though we are a global company that's constantly growing, we have a start-up approach and strive for innovation every day. We take pride in setting the standard for our industry and constantly challenge and improve the customer and employee experience.

More than 20,000 professionals every day in a network of 9,500 points of sales, spread throughout 24 countries and 5 continents, give back the joy of hearing, feeling and living to thousands of people across the world.

About the role

The Media Manager is responsible for planning, managing, and executing all local media and advertising activities in alignment with global and regional strategies. The role owns the local budget and performance results across marketing channels, ensuring the effective delivery of media strategies within the local market.

Key responsibilities

Define and manage the local Media & Advertising budget, including planning, allocation among mktg channels (TV, digital, DM) and forecasting, in close coordination with the global and regional Marketing team.

Manage and monitor the overall advertising budget, ensuring efficiency and alignment with strategic priorities.

Take full accountability for the country's Media & Advertising results, ensuring execution and delivery according to plan.

Drive overall marketing performance management across all channels, monitoring local and global dashboards and reporting results against a set of KPIs shared with the Global Marketing team (e.g., leads, calls, traffic, awareness).

Contribute to the development of the global strategy by providing market-specific insights and local perspectives.

Coordinate media agencies in line with the Global Agency strategy and initiatives. Main external stakeholders: media agency, media vendors, DM partner, loyalty program partner, creative agency

Manage local loyalty programs: mechanic definiton, creative brief, CRM activities

Monitor, evaluate, and steer the performance and contribution of external suppliers, ensuring quality, consistency, and timeliness.

Foster effective cross-functional collaboration with regional and global teams to maximize efficiency and impact.

Required Skills & Experience

Professional experience

Bachelor's degree in marketing or a related field.

Minimum of 5 years of experience in similar roles in Media Planning, Performance analysis or Advertising.

Proven experience in budget management and agency coordination.

Fluency in English (written and spoken)

PowerBI knowledge

Strong data driven mindset, analytical skills and understanding of marketing performance metrics.

Excellent communication, leadership, and project management abilities.

Strong results orientation and problem-solving mindset.

Ability to work effectively in international and cross-functional environments.

Proactive, collaborative, and hands-on approach.

Mindset & Soft Skills

Location: Milan, Italy (Hybrid - allowing employees to work 6 days per month remotely)

Compensation & Benefits

Applicable Collective Agreement: CCNL Commercio (Terziario, Distribuzione e Servizi)

Contractual Level: Employee Level Quadro

Contract Type: Permanent - Full Time

The reference Gross Annual Salary is approximately in the range of €48,000 to €63,000. The actual compensation will be commensurate with the candidate's experience and specific skills and knowledge and also to the educational background.

The position is also eligible for an annual incentive scheme based on Company and individual performance KPIs, with a payout whose target is equal to 15% of the annual gross salary, in line with Company policies.

Benefits

€1,700 Annual Welfare plan for your personal well-being on a wide range of services

Health Insurance: QUAS healthcare coverage and an additional company integrative insurance + Accident Insurance

Supplementary pension scheme: option to enrol in the Fondo Fon.Te with employer contributions

Office Perks: Ticket restaurants €8

Growth & Development: Free access to learning platforms and training programs. We provide access to continuous learning opportunities because we believe in investing in your professional development.

Well-being: Special corporate discounts, services to support you and your loved ones, moments dedicated to your wellbeing and physical health.

Equal Opportunities Statement